Marketing

Because you only get one chance at a first impression, it’s critical for everything in a home to look its...

Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Loida Velasquez,...

Having difficulty selling a luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside...

(TNS)—In recent years, sellers have called the shots in home-buying negotiations. They've had plenty of leverage, too, thanks to surges...

Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real...

Ohio Real Estate Professional Points to Plentiful Profits With Homes.com Jim Van Paepeghem, a REALTOR® with RE/MAX Revealty in Columbus,...

(TNS)—Your house is outdated, but where do you begin making changes? It might still have its original cabinets from 1978...

Nothing in my career took less time, cost less money and produced bigger results than personal notes. It is the...

(TNS)—If you're dreaming of homeownership but don't quite have the down payment or credit profile to make it a reality,...

Regardless of how long you’ve been in the industry, you’ve probably had at least one client ask you about your...