Katie Cooper

Katie Cooper is a 20-year industry veteran who has been instrumental in shaping the success and growth of HomeSmart.

In 2024, Cooper led the strategic overhaul of the company’s media approach, resulting in a 400% increase in media reach within just six months. She also oversaw the implementation of a new social media strategy, boosting engagement by 155% and expanding their reach by over 218% in just 45 days.

In her position, Cooper also oversaw and contributed to the implementation of new training initiatives for agents and internal leaders, enhancing professional development across the firm’s 26,000+ agents nationwide. She implemented the launch of “Helping You Find Home,” a new Buyer Guide that supports agents in demonstrating the value of buyer representation. She was also a key contributor, organizer and featured speaker at HomeSmart’s Annual Growth Summit.

“While this industry is forever changing, it always creates opportunities for us to level up on service, level up on our commitment to excellence and ensure that we are focused on innovation,” says Cooper. “I enjoy leading through seasons of change because it’s where real success and the strength of an organization is defined.”