This year was maybe more unpredictable than any other in recent memory—certainly in the past decade or so. As people in the real estate industry struggled to make sense of the chaos, Robert Vickers was finding solutions.
A veteran of the real estate technology vertical, Vickers put his considerable talents and experience to work in 2021 helping agents understand rapidly shifting consumer behavior, providing tools that would allow them to manage the pivot to remote and removing entry barriers to the digital marketing realm. Ever the innovator, Vickers also continued to prioritize agents, ensuring that all the technology his company offers can provide what they need on their terms, fine-tuning demand generation services launched to expedite growth. Whether through social media advertising or consumer preference analysis, Vickers has built—and continues to build—a reliable road map through a turbulent year.