As chair of the National Association of REALTORS® 2019 Consumer Communications Committee, Tiffanie Mai-Ganske was integral to the creation of the widely successful “That’s Who We R” consumer campaign.
Mai-Ganske and her team worked with NAR staff and their media/advertising partner on the campaign, which has three primary goals: 1) demonstrate the values of a REALTOR® to consumers, 2) distinguish REALTORS® from other real estate agents, and 3) deliver a sense of pride to REALTORS® in their work and their industry.
Mai-Ganske was involved in every aspect of the campaign and its messaging. Since its launch in February 2019, the campaign has garnered more than 1.4 billion impressions and some incredible feedback.
“Our campaign is producing results that no previous campaign has realized. The heart of our members is showcased through this messaging,” says Mai-Ganske, noting NAR members are able to use “That’s Who We R” in their personal marketing. The campaign is funded by a three-year special assessment approved by NAR’s board of directors.
Mai-Ganske, a proud second-generation REALTOR® for over 20 years, leads the top-producing Mai Team at RE/MAX Country Real Estate in Pocatello, Idaho, with her husband. She has served on several local and national boards.
“I have received countless blessings from being a part of this incredible profession,” says Mai-Ganske. “The ability to give of our time and talents is the key to success in our own lives and those we serve. It’s been a great honor to serve my fellow REALTORS®!”