Getting (to) Real: How and Why One Team Leader Made the Call to Change Brands
The recent press release for a 20-member team leaving one national brokerage to align with another was fairly boilerplate; the ...
Tag: Buyer Agent
Zillow Jumps Into Premarketing With Exclusive Listing Partnerships
It was April of 2025 that portal behemoth Zillow announced its “listing access standards,” taking a hard stance against so-called ...
Report: Homeownership First, Then Marriage, Kids and Job Changes
According to Coldwell Banker’s 2025 American Dream Report, 71% of aspiring homeowners are delaying at least one major life decision—getting ...
Investor Clients: 10 Key Questions and Answers That Lead to Closings
For most experienced residential real estate agents, it’s no longer same-old, same-old when it comes to getting clients into homes. ...
Now Hear This! 7 House Sounds Buyer and Seller Clients Shouldn’t Ignore
Listen up. Literally! Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller ...
Surefire Strategies for Selling Spectacular Estates to the Super-Rich
Above, the Ben Affleck/Jennifer Lopez estate for sale, and luxury agent Shauna Walters If there was one thing Ben Affleck ...
The Upshot on Mortgage Buydowns: A Valuable Tool in the Right Circumstances
Pop quizzes are never much fun for students. Luckily, adults don’t have to worry about them. Or do they? Well, ...
Alleviating Anger Pangs: How to Calm Buyers and Sellers When Emotions Rise
You’re showing a home to a married couple serious about buying. It’s all perfectly pleasant as you go room to ...
Put It in Neutral! How to Avoid Playing Favorites When Working With Couples
When it comes to working with married couples looking to purchase a home, real estate pros have different strategies in ...
Rayse Announces Seller-Focused Solution for Listing Agents
Rayse, a real estate transparency platform launched in 2024, has announced the expansion of its product line to now include ...
7 Potential Under-the-Radar Issues That Could Derail a Deal
When clients buy a home, under-the-radar issues often involve factors beyond cosmetic appeal, which can lead to significant financial and legal problems down the line. Read more.
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