Transforming Luxury Home Marketing With Video
In luxury real estate, marketing is all about helping sellers differentiate themselves from the competition. In the search for innovative ...
Tag: ILHM
Increasing Conversions at Luxury Open Houses
Those of you who know me know I'm passionate about open house conversion. When I got started in the real ...
Creating Urgency in a Buyer’s Market
A static luxury real estate market begs the question: How can we increase an overall sense of urgency in today's ...
Before You Drop the Price on a Slow-Moving Listing, Consider These Alternatives
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the days ...
How to Prospect for Wealthy Clients When You Don’t Know Where to Start
Finding wealthy clients to work with in the luxury home market is a lot like finding traditional clients. The key ...
How to Survive and Thrive in a Disrupted Industry
When I got into the real estate business at the age of 18, there were no computers being used, no ...
Getting to the Heart of Relationships: Leveraging Content and an Extensive Network
Alex Brandau knows a thing or two about relationships. In fact, he's been an expert since childhood. The founder and ...
Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing
It's easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a ...
Pricing Property in a Shifting Market and Selling the Tough-to-Sell
Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting ...
Competing Against New Construction: Pre-Sale Renovations Set Luxury Resale Homes Apart
When consumers think of luxury, they tend to picture a move-in ready home with high-class amenities already built in. But ...
How to Stay Cool During Summer Showings
The Summer selling season is here, which means it’s not just your sales figures that could heat up. As you go about your daily business during sunny or, worst case, scorching days, here are some simple tips for staying cool. Read more.
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