The Boutique Power Play: Why Back-Office Mergers are a Game Changer for Small Firms
In the real estate landscape of 2026, the industry has reached a definitive tipping point. The era of the "scrappy ...
Tag: Op-Ed
Reflecting on 2025: Rebuilding Trust in Real Estate
Above, Bess Freedman. Recently, while traveling, I went to the gym at a little hotel. When I walked in, there ...
Thanks for Checking in, but Manhattan’s Doing Just Fine
The past few weeks, I’ve heard from more than a few friends and colleagues and even relatives outside of New ...
Pssst…AI Is Making Us Dumber. Pass It On.
Despite the dizzying pace of adoption and the breathless prognostication of the enormous benefits to humanity of artificial intelligence (AI), ...
The Brokerage Retention Imperative: How Video Technology Keeps Your Best Agents
Here's the old adage: "The Board challenges the CEO by saying, what if we invest all this money in our ...
The Three Stages of Growth: From Proving Yourself to Building Others
The real estate industry is in a moment of reckoning. Traditional brokerages are folding. Mega-mergers are rewriting playbooks. Agents are ...
SOS: A Message for Homeowners
If you are smart enough to rely on experts to guide you through a process, then that means you are ...
Now Is the Time to Define Your ‘Why’ in Real Estate
Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure ...
Elevate Your Value in an Era of Transparency and Trust
In today’s marketplace, consumer expectations are evolving faster than ever. Buyers and sellers demand transparency, trust and choice at every ...
Are Open Houses Still Worth It in Today’s Market?
More than ever both real estate agents and sellers are wondering whether or not open houses are necessary in today’s ...
It’s National Home Warranty Day: Here’s How Agents Use Them to Help Win Listings
Home warranties aren’t just for home protection. They’re a strategic tool many top agents use to attract sellers, reduce risk and increase buyer confidence. Learn how home warranties give listings an edge. Learn how.
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