Put It in Neutral! How to Avoid Playing Favorites When Working With Couples
When it comes to working with married couples looking to purchase a home, real estate pros have different strategies in ...
Tag: Real Estate Sales
4 Home Renovation Myths (and Realities) Sellers Must Understand
Helping to get your seller clients’ homes in their best condition before listing is an obvious and crucial aspect of ...
At Forecast Summit, NAR Chief Economist Sees Rosier Home Sales on Horizon
During a virtual Real Estate Forecast summit hosted by the National Association of Realtors® (NAR) July 16, NAR Chief Economist ...
The Playbook: Why Solo Buyers Are Easier for Agents—But Also Present Unique Challenges
There are varying five-word combinations that an agent loves to hear from a new client. They include: “I’m buying a ...
4 Inexpensive Home-Update Trends Sellers Should Undertake
One of the joys of homeownership is the ability to do whatever you want with your house. There’s no one ...
Helping Get First-Time Buyers Over the Mortgage Finish Line
Guiding first-time buyers on the long and winding process toward homeownership is in great part what a real estate professional ...
The Niche Knack: Strategies for Focusing on Areas of Exclusivity
In the latest RISMedia webinar—“Maximizing Your Niche: How to Specialize and Dominate a Target Market”—panelists included Colette Stevenson, CEO of ...
Strategies Sellers Should Embrace With Other Homes for Sale Close By
Editor’s note: This story is the second of a two-part RISMedia report on how to calm sellers’ fears and rationalize ...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
Editor’s note: This story is the first part of a two-part RISMedia report on how to calm sellers’ fears and ...
Meet the Mortgage Maven, a 43-Year Industry Icon Still Rockin’
Above, Melissa Cohn. Photo by Jill Lotenberg Melissa Cohn knew early on in life that she had the drive and ...
Now Hear This! 7 House Sounds Buyer and Seller Clients Shouldn’t Ignore
Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller client who owns it or the buyer client taking a look-see. Read more.
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