Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to ...
Tag: Zillow
1 in 13 Potential Buyers Are ‘Dual Shopping,’ Highlighting Affordability Pressures
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on ...
Looking Beyond the Floor Plan: What Today’s Buyers Really Want
Keri White—president and co-owner of Human Element Real Estate in Santa Monica, California—will be the first to tell you that ...
FirstTeam Joins Zillow Preview to Publicly Pre-Market Listings
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the ...
Do Your Own Research: What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George ...
COURT REPORT: eXp Looped Into Zillow RESPA Suit
Editor’s note: The COURT REPORT is RISMedia’s weekly look at current and upcoming lawsuits, investigations and other legal developments around ...
New ‘Zillow Buzz Index’ Tracks Buyer Engagement
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost ...
The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed ...
Market May Be ‘Turning a Corner’ as Inventory Improves in March
The brief moment of lower mortgage rates, coupled with some bettering signs in affordability, have led to a margin of ...
COURT REPORT: eXp, Weichert Get Settlement Sign-off in Copycat Suit; Hardy Suit Thrown Out
Editor’s note: The COURT REPORT is RISMedia’s weekly look at current and upcoming lawsuits, investigations and other legal developments around ...
How Real Estate Pros Defuse the Stressors of Today’s Real Estate Industry
RISMedia asked several longtime pros to share their thoughts about how they perceive the profession now, as well as their coping strategies. Read more.
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