Residential Real Estate Site to Power Local Listings Search on washingtonpost.com
RISMEDIA, Feb. 12, 2009-The Washington Post and Trulia, Inc. today announced a multi-year partnership to create the essential guide to real estate in the DC region with a co-branded website that combines Trulia’s award-winning real estate search experience with The Washington Post’s local real estate content.
According to the company, the co-branded site will enable users to easily refine their search results based on relevant criteria like open houses, neighborhood, price, property type, new listings and more. Users will also be able to view detailed maps, local price trends, property descriptions and other useful information to help them make informed decisions about buying or selling a property. To see additional details for a specific property, active home buyers will be redirected to the broker, agent, or builder website, giving them direct access to the resources that are best equipped to answer specific questions about the property.
In addition to the enhanced search experience, washingtonpost.com will incorporate its editorial content to make this a go-to destination for users who want to understand what it’s like to live in neighborhoods in and around Washington. washingtonpost.com’s strong news stories and tools, such as “The Nation’s Housing” and mortgage calculators, will address users’ desire to stay informed about valuable real estate-related information and trends.
“This partnership leverages The Washington Post’s deep local expertise with Trulia’s innovative search technology, providing a superior user experience for people interested in DC-area real estate,” said Goli Sheikholeslami, VP and General Manager, Washington Post Digital. “We are creating something not just useful, but a necessary tool for anyone interested in Washington DC Real Estate.”
“This unique partnership gives builders, brokers, agents and national brand advertisers a one stop shop for getting their brand and name in front of Trulia and The Washington Post’s audiences,” said Pete Flint, CEO and co-founder of Trulia.com. “The economics of the deal between The Washington Post and the Trulia Publishing Platform will help drive additional revenues and monetization opportunities for both companies.”
The co-branded site will launch an initial release in April 2009 and additional releases with further personalization and social functionality will follow soon thereafter.
To visit The Washington Post’s real estate section, go to www.washingtonpost.com/realestate
For more information about Trulia, visit http://www.trulia.com/.
