Consider this: Because real estate is an industry in which you need to have business to get business, brokers owe it to their agents to have a business development strategy in place to support their needs. That’s why Carrington takes a unique approach to partnering with agents by aggressively prospecting for business on their behalf. Carrington agents are provided with business leads, including those originating from Carrington’s established partnerships with institutional real estate clients, which they can use to enhance their pipeline of opportunities. In 2013, each Carrington agent closed an average of five transactions that were company generated. How much business does your broker give you?
Yet another consideration for agents looking to grow their careers is how technology has affected the way real estate is transacted and how potential clients are engaged. When you consider how the Internet revolution has sparked new life into the real estate business, it just makes sense for a brokerage to embrace technology as an essential tool every agent can take advantage of. And yet, it seems like a number of brokerages are becoming a bit complacent on this front—to the extent that the technological expertise of the average agent has far surpassed that of the leadership for many brokerages. If you’re an agent working for a brokerage that isn’t fully invested in technology, you’re at risk for falling behind the competition, because the simple fact is, consumers aren’t going to wait for anyone.
At Carrington, technology plays a major role in supporting agents in the field and fostering new business opportunities. The company recently teamed up with BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system provider, to launch the new Carrington Digital Network, which includes individualized websites, an advanced CRM system, highly-optimized lead generation campaigns, and a dedicated Lead Team.
“At Carrington, we take our business partnership with our agents very seriously and are committed to providing them with the best technology available to take their income to the next level,” says Carrington Real Estate Services Executive Vice President and Head of Global Operations Wendy Forsythe. “Having a smart digital marketing strategy is crucial in today’s market, where being in front of real estate shoppers means being online. This latest investment will allow us to capture more business for our agents and grow the Carrington brand,” says Forsythe.
While the new Carrington Digital Network and the company’s diverse lead pipeline are invaluable differentiators on their own, both are but cogs in the robust Carrington Business System, a collection of powerful resources and methodologies created to propel agents toward achieving their full potential. From Carrington’s award-winning education portal that is available to agents anytime and anywhere, to its one-stop Intranet business center, MyFuelCenter, agents have easy and ample access to whatever they need to do their job well. With agent services, including new-agent orientation to always-available mentoring and support, the company takes a hands-on, personal approach to guiding real estate sales professionals at any stage in their career toward success. Behind it all is the fact that Carrington has great family ties as one of the 18 companies under Carrington Holding Company, LLC, which together cover virtually every aspect of the single-family residential real estate transaction, and Carrington’s brand promise of FUEL: Fabulous fundamentals, Unparalleled service to consumers, Exceeding expectations of buyers and sellers, and Leveraging opportunities.
What Does the Future Hold? And What Is Your Place in It?
As Carrington has continued to grow over the past few years, keeping its business model flexible enough to adapt to the changing market, the company has successfully built a powerful network of best-in-class, institutional-focused agents and unleashed them into the retail space equipped to offer consumers much more than the average retail agent can. And the company will continue along that path to meet whatever challenges the future holds. Carrington is the right place for entrepreneurial agents who are looking to the future and hoping to grow their business in meaningful ways. These are the agents that are focused on working toward what’s next. After all, it’s the inherent drive to constantly learn more, do more, and keep moving forward that is the essence of growth. And it’s that kind of thinking that will make Carrington’s vision for the future of real estate a reality.
For information, visit www.carringtonrealestate.com.
