“Ultimately, everyone should want to create value when they are building their real estate business,” says Cleve Gaddis of Gaddis Partners, RE/MAX Center. Read on for insight on creating stable systems and a successful business you can be proud of.
Years in real estate: 13
Region served: North Atlanta
Average market time: 53 days
What is the single biggest advantage of having a team?
Leverage. No one is good at everything. Our individual team members, however, each have his or her own unique strengths. So when you put us all together, we are greater than the sum of our parts.
How do you differentiate your team from others in the marketplace?
We have created our own unique selling proposition. We offer the Sure Home Buying System® as well as the Sure Home Selling System®. Both are trademarked. At their most basic form, the selling proposition is simply this: Whatever we say we are going to do, we do. Our whole M.O. is that our clients are the best educated clients in the marketplace. That means we educate every client about every conceivable issue surrounding the transaction so that when he or she finally makes a decision, it is with confidence that he or she is making the correct decision.
Please talk about your systems.
We have a seller system and a buyer system. It’s best to look at the buyer side more in depth to understand the systems. There are five steps that make up the Sure Home Buying System®: sure preparation, sure offer, sure negotiation, sure due diligence and sure closing. Each step is in place so that we can come as close as possible to anticipating and disclosing every possible aspect of the transaction. Our goal is to have the buyer uniquely well educated.
What’s your best real estate strategy?
First of all, nobody should be committed to having the transaction go through. Our allegiance is to our clients, and as such, we want what is best for them. We protect our buyers and our sellers. It’s also important to remember that the sellers’ and the buyers’ interests are not in line with the agent’s interest. It is imperative that we are on the side of the client. And again, our goal is to have zero surprises at closing. I am so strongly committed to this philosophy that I ask all of our clients at closing what they learned after the closing that they would have liked to have known before. All eyes should be wide open going into the transaction.
How do you market the benefits of working with an agent team to your clients?
Our results are simply better than most of the market almost all of the time, so we market our results.
What are the two pieces of technology that you and your team can’t live without?
Top Producer and Google Docs.
What’s your best advice to agents on the team?
Individual agents need to look at their business as a business. Ultimately, everyone should want to create value when they are building their real estate business. If you think like you are running a business that you could ultimately sell, you would need systems, programs and processes in place that not only make that business successful, but unique.
Best advice overall?
Our whole philosophy is to make sure our clients know more about the transaction than anyone else. The thought is that through our education process, they are taken care of and come away with the best possible outcome.
For more information, visit www.gogaddis.com.
