RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Providing Value in a Competitive Market

Home Best Practices
By Paige Tepping
June 4, 2018
Reading Time: 3 mins read
Providing Value in a Competitive Market

a mid adult couple receive the keys to their new house from the estate agent . They are standing in their garden in front of a semi detached house holding the keys and shaking hands .

Realtors Property Resource® (RPR®) a key piece of the puzzle for powerhouse brokerage

For Helen Hanna Casey, CEO of Howard Hanna Real Estate Services (No. 4 in sales volume in RISMedia’s 2018 Power Broker Report), providing value is the name of the game for staying ahead of the competition. And she must be doing something right, as the brokerage—sitting at 214 offices and 7,154 agents—continues to grow in size and scope.

“We’re firm believers in the notion that people are with us because they think we add value,” says Casey. One way they do just that is through their longstanding relationship with Realtors Property Resource® (RPR®), the nation’s largest real estate data and reporting website offered exclusively to REALTORS®. RPR serves as a one-stop shop for real estate professionals, with public records and listing information, neighborhood and school data, transaction histories, photos, reports, and more.

“From my vantage point, RPR has been incredibly helpful, as it gives me access to data from other markets so I can see and understand what’s happening in specific areas,” says Casey, underscoring just how important RPR’s Market Data tool is to her day-to-day workflow. The tool allows Casey to create customized market activity reports that include productivity, listings, sales, and marketshare metrics. She can also compile stats across multiple MLSs for a true picture of the company’s performance, comparing company offices to one another, and against the market.

“The research I can conduct within RPR isn’t something I can simply hop online and do,” adds Casey, who explains that the RPR platform is something she had to get her hands on, fueling her decision to bring RPR into the mix from the get-go.

“We’ve been using RPR since its inception,” says Casey. “From the time their team came out to talk to our management team and showed us what they thought the future could be, we were big believers.” In fact, according to Casey, the decision to sign on to be branded with RPR was an easy one.

But what really caught Casey’s attention was that the RPR platform was comprehensive without being overwhelming. “It’s a REALTOR® product, rather than something designed by people that don’t do what we do every day, and it’s geared toward the interest of sales associates and their needs,” adds Casey, making it a central component in the firm’s continued success.

While she can’t say enough about the data that sits at her fingertips, Casey notes that it’s the RPR Broker Tool Set (BTS) that drives value across Howard Hanna on a daily basis.

Nearly 7,200 broker/owners and managers have enrolled in RPR’s Broker Tool Set. The program includes five unique assets used to widen their organization’s sphere of influence through a variety of branding initiatives, timely market data, and a consumer-facing AVM widget. As one of the most-used BTS branding options, brokerages can include up to five custom pages into RPR reports in addition to their individual brand. Another popular feature allows program participants to use the RPR website and reports to promote ancillary services such as mortgage, title, home warranty, insurance and other service companies.

Over 90 percent of broker/owners and managers say company branding is the most valuable of the assets offered in the BTS. The feature allows a brokerage to customize RPR to reflect its brand on its website, app and RPR reports.

“The branding that our sales associates use for their presentations is key,” says Casey. “It’s all been done for us, so our associates don’t have to brand/rebrand material. It also ensures consistency as our brokerage continues to grow and new sales associates come on board.”

Howard Hanna also uses the RPR AVM widget on its website. Casey says it’s been a boon for increasing traffic to www.howardhanna.com, where visitors can find out what their home is worth by entering a street address. “Once an address is entered, two valuations are provided,” says Casey, who notes that RPR’s Realtors Valuation Model® (RVM®) is traditionally the more accurate of the two.

“What’s being offered right now is great,” says Casey. “You have to take the time to look at the platform, see the capabilities that are there, and play with it yourself, as this is the only way you can find out how it works for you.”

For more information, please visit www.narrpr.com.

Tepping_Paige_color_60x60Paige Tepping is RISMedia’s managing editor. Email her your real estate news ideas at paige@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Helen Hanna CaseyHoward HannaReal Estate Magazinereal estate newsReal Estate TechnologyRealtors Property Resource®RISMedia Power Broker ReportRPR®
ShareTweetShare

Paige Tepping

Paige Tepping is RISMedia’s managing editor. Email her your real estate news ideas to paige@rismedia.com.

Related Posts

Creative Marketing Ideas to Move Your Listings Faster
Best Practices

Creative Marketing Ideas to Move Your Listings Faster

July 2, 2022
The July Issue of Real Estate Magazine Is Now Live
Agents

The July Issue of Real Estate Magazine Is Now Live

July 1, 2022
First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing
Agents

First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

July 1, 2022
Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround
Agents

Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround

July 1, 2022
Florida, South Top Inflated Rental Markets
Agents

Florida, South Top Inflated Rental Markets

July 1, 2022
For-Sale Home Supply Grows Faster Than Ever as New Seller Activity Rebounds
Agents

For-Sale Home Supply Grows Faster Than Ever as New Seller Activity Rebounds

July 1, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Break a Leg: How Acting Techniques Can Enhance Your Pitch

Authenticity, emotion and empathy are all a big part of a successful client presentation, and actors have the answers. Read more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Creative Marketing Ideas to Move Your Listings Faster
  • The July Issue of Real Estate Magazine Is Now Live
  • First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.