RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How to Be Seen as an Expert

Home Agents
By Mike Feller, Chief Revenue Officer, ActivePipe
October 30, 2019
Reading Time: 2 mins read
How to Be Seen as an Expert

Successful lady in a gray checkered jacket speak on a cellular phone and writes down the order information on the form sit behind the desk in comfort loft workplace

What really makes an agent an expert? You could ask a number of people and get many different responses; however, I’d hedge a bet that being an effective and engaging communicator would be pretty consistent across the board.

Now, it’s quite difficult to be on the phone or face-to-face with the thousands of contacts in your sphere on a regular basis, so technology is playing a key role in allowing agents to make these connections. With communication tools like email and the specialized email marketing platforms that come along with it, agents are able to put their expertise on display much more frequently.

However, being perceived as an expert doesn’t simply happen overnight. An agent can’t just send one informative email to all their contacts and expect to be crowned an expert in the minds of consumers. It’s a long process that requires a methodical and consistent approach to the communications being sent out. They need to be regular, relevant and targeted at the right people.

There are simple ways to ensure you’re communicating effectively. Best practice (if you haven’t already) is to bucket existing prospects into categories that you believe define their property interests (e.g., investors, downsizers, upsizers, first-time buyers, recent customers, long-term pipeline opportunities).

If you aren’t sure where a prospect should sit, send them generalized property content and allow the system to identify their property interests based on their behavioral interactions. This will determine where to bucket them.

Segmenting your prospects—either manually or dynamically through an automated system—will drive the type of content you send, as each bucket will have different information needs.

With the help of tools such as ActivePipe, long-term pipeline opportunities can be nurtured with automated and dynamic localized market reports and even sold property reports relevant to their neighborhood, whilst more immediate opportunities should be placed in automated drip campaigns that deliver timely, dynamic property content based on their prospect profile and unique interactions with your emails.

The world is full of clever little ways to gather digital intelligence on your contacts, but there is a very basic technique that is often overlooked: Ask your sphere what they are interested in. You will likely be pleasantly surprised! ActivePipe has tools that allow you to periodically poll your sphere regarding their current market interests, as well as providing regular opportunities for them to update such as their circumstances change.

Becoming an expert requires an investment in time and communication. Being an empathetic expert, one that is concerned with the current situation of your sphere, requires just action. Combined, these two qualities will help stand you out from the crowd.

Mike Feller is chief revenue officer at ActivePipe. For more information, please visit www.activepipe.com.

Tags: ActivePipeEmail MarketingReal Estate BrandingReal Estate Marketing
ShareTweetShare
Susanne Dwyer

Susanne Dwyer

Related Posts

Inflation May Be Slowing, but so Is Consumer Spending
Agents

Inflation May Be Slowing, but so Is Consumer Spending

January 27, 2023
Pending Home Sales Snap Six-Month Decline With Pre-2023 Rebound
Agents

Pending Home Sales Snap Six-Month Decline With Pre-2023 Rebound

January 27, 2023
Mortgage Mix: Better Times May Be Ahead
Agents

Mortgage Mix: Better Times May Be Ahead

January 27, 2023
Frequency and Severity of E&O Lawsuits Against Real Estate Professionals Have Increased
Agents

Frequency and Severity of E&O Lawsuits Against Real Estate Professionals Have Increased

January 27, 2023
Tips for Property Tech-Tool Adoption
Agents

Tips for Property Tech-Tool Adoption

January 27, 2023
The 10 Best Markets for First-Time Homebuyers in 2023
Agents

The 10 Best Markets for First-Time Homebuyers in 2023

January 27, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

The Great Housing Market Correction of 2023

For much of the past two-and-a-half years, it has been a housing market free-for-all, with bidding wars, multiple offers over... Read more.

Business Tip of the Day provided by

Recent Posts

  • Inflation May Be Slowing, but so Is Consumer Spending
  • Pending Home Sales Snap Six-Month Decline With Pre-2023 Rebound
  • Mortgage Mix: Better Times May Be Ahead

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X