RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Increase Business and Stay Ahead of the Competition With a Personalized Communication Strategy

Home Best Practices
By Keith Loria
January 6, 2020
Reading Time: 2 mins read
Increase Business and Stay Ahead of the Competition With a Personalized Communication Strategy

Email Marketing Solution ActivePipe Continues to Raise the Bar

Wish Properties Inc., a local Sherman Oaks, Calif.-based real estate office with global connections, first opened for business in 2012 as Wish Sotheby’s International Realty.  Today, the firm is made up of four offices that span the San Fernando Valley—from Calabasas to Encino to Sherman Oaks to Toluca Lake—with 120-plus agents.

This past summer, the firm began using ActivePipe—an email marketing solution—in order to increase business and stay ahead of the competition.

“ActivePipe has by far been the best tool we have added to our business in a long time, and we are just getting started with it,” says Liz Hotz-Gonzalez, director of Operations for the firm. “The major pro for our agents is that it’s extremely user-friendly and very easy to use, which helps more agents stay interested.”

For clients, the appeasing part is that they get a beautiful email that’s interactive.

“So, if they like something they see, it automatically gives them the opportunity to click on the email and go directly to the website and see more,” says Hotz-Gonzalez, who would strongly recommend ActivePipe to others.

David Doblan, an agent with the firm who had utilized Mailchimp in the past, was excited to learn that the company partnered with ActivePipe.

“I am now able to keep in touch with my clients and see what they’re opening and clicking on so that I can send them a more personable email to follow up with my ActivePipe campaign,” says Doblan, who appreciates the clean, user-friendly interface. “My clients and potential clients appreciate being top-of-mind.”

Hotz-Gonzalez notes that implementation was easy, as the team at ActivePipe was very helpful and offered a ton of training and hand-holding to get everyone up and running. Answering everything he needed to know, Doblan remembers the initial webinar, which taught him about the system.

But the training doesn’t end there.

“One of our office gurus teaches a weekly class to provide the ones still learning new tips and tricks,” adds Hotz-Gonzalez.

“I would recommend others use ActivePipe to have one more tool in their pockets to ‘touch on’ their clients,” says Doblan. “It’s a great tool to use for drips, open houses, new listings and general email blasts.”

Hotz-Gonzalez says the whole team at ActivePipe has been “awesome to work with, from implementation to design, all the way up to general customer service and tech support. If there are any issues, the firm has a direct account liaison contact to email and/or call with any support issues.

“They have a very quick tech support team that responds right away via email to work on any issues,” says Hotz-Gonzalez. “I don’t think there has ever been a problem that was unable to be resolved within 24 hours. In my opinion, that is excellent service.”

For more information, please visit activepipe.com.

Keith Loria is a contributing editor to RISMedia.

Tags: ActivePipeEmail MarketingReal Estate Brokerage
ShareTweetShare

Keith Loria

Keith Loria is a contributing editor for RISMedia.

Related Posts

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
Best Practices

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway

February 4, 2023
Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
Agents

Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%

February 3, 2023
10 Cities That Promote a Minimalist Lifestyle
Agents

10 Cities That Promote a Minimalist Lifestyle

February 3, 2023
Planning for a Successful Exit From Your Brokerage
Agents

Planning for a Successful Exit From Your Brokerage

February 3, 2023
Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux
Agents

Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux

February 3, 2023
Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend
Agents

Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend

February 3, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

How to Debunk 4 FSBO Myths

For anyone considering taking on the job of selling their own home, you know that your skills will result in... Read more.

Business Tip of the Day provided by

Recent Posts

  • Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
  • Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
  • 10 Cities That Promote a Minimalist Lifestyle

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X