RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Tips to Successfully Run Your Real Estate Business During the COVID-19 Pandemic

Home Best Practices
By Paige Brown
March 27, 2020
Reading Time: 3 mins read
4
Tips to Successfully Run Your Real Estate Business During the COVID-19 Pandemic

Man sending message by laptop.

COVID-19, otherwise known as coronavirus, has made an unexpected and immediate impact on the world. Businesses large and small, no matter the industry, are transforming, many sending employees home to practice social distancing.

This is no different for real estate companies. Earlier this month, the National Association of REALTORS® issued guidelines to help agents respond to COVID-19’s impact on the real estate industry. In efforts to promote social distancing and other preventative measures, NAR has provided agents with tips for how to conduct business, such as canceling large gatherings and events, limiting open houses and showings, and establishing remote working policies to help close offices.

For real estate agents, open houses, home walk-throughs and meetings with clients have been impacted immensely. In times like these, with most people at home, social media will be a main platform for any type of communication. Staying connected to your clients, future homebuyers and the community on these platforms is vital for agents to keep their businesses running as smoothly as possible during these unpredictable times.

Here are some tips for agents to stay connected during this, or any, pandemic.

Share Useful and Informative Content
As NAR and others keep agents up to date, your clients are in need of pertinent information, especially if the pandemic is interfering in the home-buying process. Keep your clients and followers up to date on the impact of coronavirus on the real estate industry. Share tips for those working from home, such as how to set up a productive home office. For those who are still interacting with the public, share the best practices to stay healthy, limit contact and stock up on necessary items. If you choose to share news articles, double-check your resources to ensure you aren’t spreading misinformation.

Be a Timely and Responsive Resource 
Keep lines of communication open and prepare yourself for any questions that may come your way. Share your contact information with your clients and let them know that you are available if they need to reach out. Take the time to carefully read emails, messages and comments on social media and respond in a timely manner. Consider recording a Facebook Live video to answer client questions in real-time. This will not only be helpful to those looking for a resource, but also help you stay relevant.

Provide Virtual Tours and Open Houses 
With social distancing, many home tours and open houses are being canceled; however, that doesn’t mean you still can’t provide potential buyers with a similar experience digitally. For your available listings (of course, with permission from the seller), utilize your phone or camera to record walk-throughs. If capable, edit your videos and post alongside your listings and share across all of your social media accounts. Just like a FaceTime conversation with a friend or family member, real estate agents can connect with their prospective clients virtually and in real-time. Most people utilize the internet for their home search to begin with, so offering any additional information, especially in a visual and interactive way, is a great tactic.

Consider Automated Solutions
While you implement these new and useful strategies, don’t let your daily content flow suffer. By automating your posts on social media, you can save time and focus on the needs of your clients and the success of your business during a time when many are struggling. Programs like RISMedia’s ACESocial allow you to consistently post high-quality content across your social media accounts, automatically. By providing your social sphere with ongoing updates, in addition to your newfound efforts, you can dedicate the time you need to adapt to changes in your business strategy.

Though COVID-19 has created challenges for many industries and businesses, it hasn’t taken away the ability to adapt. Implementing these strategies can help your real estate business stay relevant, informative and successful. By making these pertinent changes now, you can ensure your success in the future.

Paige Brown is RISMedia’s content editor. Email her your real estate news ideas at pbrown@rismedia.com.

Tags: ACESocialCoronavirusReal Estate MarketingReal Estate Social Media MarketingReal Estate Video MarketingSocial Media MarketingVideo Marketing
ShareTweetShare

Paige Brown

Paige Brown is the managing editor, blog/social media for RISMedia.

Related Posts

Forbes Global Properties Expands Network to Albania
Industry News

Forbes Global Properties Expands Network to Albania

May 22, 2025
Century
Agents

First Colorado Land Office, Inc. Affiliates with CENTURY 21

May 22, 2025
mortgage
Industry News

Mortgage Rates Rise Following U.S. Credit Downgrade

May 22, 2025
Trump
Economy

Trump ‘Giving Very Serious Consideration’ to Privatizing Fannie and Freddie

May 22, 2025
Sales
Agents

Existing-Home Sales Tick Down as Spring Market Slumps

May 22, 2025
Tax
Industry News

NAR Praises Tax Reform Bill Passed by U.S. House

May 22, 2025

Comments 4

  1. Candy Kelly says:
    5 years ago

    Good info! Thanks so much. I have a question, though. I sold a home over the weekend. My buyer only looked “live” at his top 2 choices, both of which were vacant,  so we’ve been doing our best to limit exposure. We now have a pending sale contingent only on the inspections and mortgage.  My buyer wants to attend his home inspections, which is understandable and which will be held this afternoon.  I, of course, need to attend since he is.  I’m concerned given both the COVID-19 status and the stay-home order here in Ohio.  
    How can we get the job done for and with our clients while protecting them and us as Realtors the beat we can?  Help!

    Reply
  2. Cassandra Davis-Beach says:
    5 years ago

    Greetings from Dallas, Texas:
    This is wonderful and encouraging information.  I just taught a GRI class via Zoom where I did break out rooms and during my “Think Tank” Session a lot of this information came out.  I am so happy to read this and realize our conversations were spot on.   We are shelter in place in Dallas County, Dallas, Texas.   So important that we all participate in sheltering in place.   
    Some of our Boards are wanting real estate to be considered a necessity – I do not agree that Open Houses and Showings have to be in person.  I think the inspector and the appraisal process is indeed a challenge.   However, encouraging our Sellers to Disclose, Disclose and provide warranties will even help this process.  Doing a digital Homebook and even interviewing the Seller(s) about what they loved about their home and the highlights of their subdivision as well as some of the businesses they enjoyed in their area would also be helpful.    I think our processes will change and we will still be able to protect confidentiality.  
    Also, the procedure the inspector and appraiser should follow is one of gloves, masks, shoe covers, etc.  I believe we should help the Buyer make a buying decision by looking at the numbers, the disclosure, videos and our wonderful neighborhood report through RPR.   This may be the change where purchasing an asset over $400,000 becomes more than just an emotional decision.  A beautiful home is wonderful, but a neighborhood that is seeing consistent appreciation is awesome.   All homebuyers are investors, they just don’t realize they are. 
    We Realtors and CRS designees are more than just residential consultants, we are community leaders and a resource for our clients.   They need us to lead by example more than ever. 
    Thank you again! 

    Reply
  3. Vicki Tippett says:
    5 years ago

    Excellent!
    Thanks so much for this!

    Reply
  4. Vince Taylor says:
    5 years ago

    I recently worked with an awesome broker Eleanor Curry, she had a lot of experience and guided me expertly

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Struggling to Generate Home Seller Leads?

Home seller leads are the lifeblood of any business, and building your database of seller leads has never been more critical. Download our free guide on 10 cost-effective tips to generate listings in a tough market. Click here.

Business Tip of the Day provided by

Recent Posts

  • Forbes Global Properties Expands Network to Albania
  • First Colorado Land Office, Inc. Affiliates with CENTURY 21
  • Mortgage Rates Rise Following U.S. Credit Downgrade

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X