RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How an Inverse Mentorship Benefits Everyone

Home Agents
By the Experts at McKissock Learning
December 14, 2021
Reading Time: 3 mins read
How an Inverse Mentorship Benefits Everyone

Six years ago, when real estate agent Evan Roberts earned his license and started in the business, he realized he needed to learn tricks of the trade beyond his course.

“You have more complex transactions,” said Roberts, “and you really need someone with 20 to 30 years of experience who has been through the process before and who you can lean on.”

What happens, Roberts wondered, when your clients didn’t find a house and instead want to buy a lot and build? Conducting a transaction with a land broker is different than buying a house that’s already built.

For help, Roberts turned to the agents at Dependable Homebuyers in Baltimore, Maryland where he works.

“Our office has real estate agents across many generations,” he said. “Everyone has unique strengths, and we work to mentor each other in our areas of expertise.”

Building an Inverse Mentorship
The agents in his office were happy to help Roberts with this question and many more, but Roberts wanted to share something with them in return, leading him to develop an inverse mentorship.

He noticed some of them were still doing postcard marketing and shying away from building a website with an SEO strategy. “They don’t feel as comfortable with content marketing or SEO,” said Roberts. “That’s where we’re really able to trade our expertise.”

To help them, Roberts set up what he calls a syndication network.

“Instead of them having to go learn these different platforms and the different complexities, what we do is just create their citations,” Roberts said. “I just provide them a form, they go to this form, put in the information and click submit. I copy my templates.”

Roberts also writes guest posts for their websites which provides the other real estate agents with content and helps build the authority of both sites by creating backlinks.

It’s a lot of work for Roberts, creating all the content takes time. But, it’s worth it. “I’m giving away a lot of value but like anything when you give a lot you gain a lot. when I need help with a transaction, I can call someone and I know they’re going to pick up,” said Roberts.

This version of mentoring sees both sides learn something and as technology rapidly advances, it’s becoming more and more common as new real estate agents entering the industry have native knowledge of many marketing platforms that would take older agents months of focus to truly learn.

These younger agents now have something to offer while at the same time are hungry for the real-life experience that older agents have amassed.

“A reciprocal mentorship,” Roberts said, “is the best way to improve your weaknesses and mature your strengths.”

McKissock Learning is the nation’s premier online real estate school, providing continuing education courses and professional development to hundreds of thousands of real estate agents across the country. As part of the Colibri Real Estate family of premier education brands, McKissock Learning, along with its sister schools Real Estate Express, Superior School of Real Estate, Allied Schools, The Institute for Luxury Home Marketing, Gold Coast Schools, The Rockwell Institute and Hondros Education Group, helps real estate professionals achieve sustainable success throughout each stage of their real estate career. Learn more at mckissock.com/real-estate.

Tags: Business PlanningColibriMcKissock LearningReal Estate Careerreal estate coachingReal Estate CoursesReal Estate EducationReal Estate MentorReal Estate TrainingSuccess Tips
ShareTweetShare

the Experts at McKissock Learning

McKissock Learning is the nation’s premier online real estate school, providing continuing education courses and professional development to hundreds of thousands of real estate agents across the country.

Related Posts

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
Best Practices

Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway

February 4, 2023
Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
Agents

Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%

February 3, 2023
10 Cities That Promote a Minimalist Lifestyle
Agents

10 Cities That Promote a Minimalist Lifestyle

February 3, 2023
Planning for a Successful Exit From Your Brokerage
Agents

Planning for a Successful Exit From Your Brokerage

February 3, 2023
Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux
Agents

Mortgage Mix: Downward Trend in Rates Persists Amid Market Flux

February 3, 2023
Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend
Agents

Berkshire Hathaway HomeServices FNR Hosting Mega Open House Weekend

February 3, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

How to Debunk 4 FSBO Myths

For anyone considering taking on the job of selling their own home, you know that your skills will result in... Read more.

Business Tip of the Day provided by

Recent Posts

  • Great Spaces: A ‘Golden’ Opportunity on Florida’s Intracoastal Waterway
  • Jobs Report Shows Increase of 517,000 in January; Unemployment Decreases to 3.4%
  • 10 Cities That Promote a Minimalist Lifestyle

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X