Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Over the last two years, foreign investment has slowed down considerably in the United States, mainly due to the pandemic and restrictions related to it. As travel restrictions ease up and the U.S. housing market opens up to the rest of the world again, foreign buyers are jumping back into the market. Historically, wealthy foreign…
One of the core operations of real estate is listing a property, which is why it is so important for both new and experienced real estate agents to get it right. Last year in our Trick of the Trade campaign, we asked real estate agents across the country for some tips about how to win…
Emerging technologies have drastically changed the process of the real estate industry. Innovations such as artificial intelligence (AI) and big data have made it easier for real estate agents and investors to sort properties and qualify leads in a fraction of the time. From marketing listings to viewing properties to signing contracts, these new technologies…
Millennial home buyers have entered the housing market in a big way. Surpassing Baby Boomers as the largest generational group in America, they now make up the largest group of home buyers. As a real estate agent, marketing to Millennials should be among your top priorities. Understanding millennial homebuyers Sometimes labeled “Generation Y,” Millennials are…
While some real estate agents prefer to work solo throughout their careers, others are forming real estate teams to help win more deals, share resources, and possibly earn more commission. A real estate team may vary in size and how it operates based on the needs of the market, but the most successful real estate…
Technology and social media have transformed the real estate industry. In fact, among REALTORS®, a reported 96% of survey respondents stated they use smartphones nearly every day. Diving into the data even further, the National Association of REALTORS® 2022 Member Profile survey provides insights on the most popular technology members currently use to be successful.…
A real estate blog is one of the best ways to market your real estate business. Your blog not only helps build your brand and credibility as a real estate pro, but it also helps you attract new prospects. And the ideas for content creation are endless. To get you started, here are some of…
Social media for real estate agents is not something you can overlook when it comes to marketing your real estate business. If you have been neglecting your followers because you’ve run out of ideas about what to post, take a look at our list of 50 ideas for real estate social media content. Helpful social…
The current housing market is hot with high home prices and high demand. Despite these market conditions, whispers of a recession have been attracting the attention of buyers and sellers across the country. People want to know if an economic recession will impact the housing market in 2022. Here, we’ll explore what you need to…
Due to low inventory and rising mortgage rates, the real estate market has slowed down considerably compared to the frenzy of the past two years. If you’re finding you have more time on your hands these days, but want to stay highly productive, these five tips will help you grow your pool of clients so…
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