RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Revolutionizing Home Renovation in an Ultra-Competitive California Market

Home Brokers
By John Voket
January 4, 2022
Reading Time: 3 mins read
Revolutionizing Home Renovation in an Ultra-Competitive California Market

California real estate firm reels in a ‘refined’ relationship with Curbio

The stars must align with a highly viable market and a very willing firm that’s poised to co-brand services to lure a potential vendor into opening a brand-new office in one of California’s most competitive regions.

That’s exactly how things developed recently between Curbio and Willis Allen Real Estate, as the La Jolla, California-based firm’s extensive search for a perfect home improvement partner concluded with a highly successful collaboration.

Curbio is a leading home improvement company for REALTORS® and their clients. Offering a fast, effortless process to repair and update homes before they go on the market or under contract, Curbio also defers payment for any work until closing.

Under this recent partnership with Willis Allen Real Estate, programs with built-in financing are also being offered to buyers.

Hoping to provide their agents a competitive advantage and their clients a means to make improvements before (or after) their home is sold without necessarily having to reach into their pockets upfront to get that work accomplished, the team at Willis Allen Real Estate began sorting through vendors.

“We wanted a service where the agents didn’t have to act as a general contractor and be incredibly involved, because they should be out selling real estate rather than managing projects,” says Jane Granados, COO and managing broker. “When we reached out to Curbio, they seemed to understand what our needs were and really checked a lot of the boxes.”

“But Curbio wasn’t serving our market at the time, so we kept going back and asking, and about a year ago, they said they would come to San Diego for us and set up shop,” says Granados.

Curbio enhanced the partnership by permitting Willis Allen Real Estate to co-brand services under the firm’s “Refine” label so that all their clients could take advantage of staging, home improvement projects and/or renovations. Willis Allen Real Estate then worked closely with Curbio to fashion all related marketing for the newly branded line of services.

“As a luxury brokerage, we know that virtually every property can use some improvements,” says Kate MacIver, Willis Allen Real Estate’s director of Risk Management & Education. “One of the big advantages for us is that with Curbio, there’s no project minimum.”

One recent project that came under the Refine program ended up netting the seller an added profit of $290,000 on the home’s list price of $1,250,000—with total renovations costing a fractional $34,349.

“That included exterior painting, new flooring, some window additions, trim replacements, bathroom refreshes as well as some new appliances and kitchen work,” says Granados.

“For closed transactions involving Curbio, there’s been a measurable increase in net profit for the seller across the board,” notes MacIver. “Clients are ecstatic because the people and contractors they’re working with under Refine are all very responsive, materials are first class and the agents know they have an edge over the competition because they can offer these services.”

If there were any drawbacks, Granados says it’s convincing sellers in a white-hot market to take the additional time required to permit the Curbio contracting team to get the improvement work done.

“If a seller isn’t interested in the opportunity, Curbio has done a great job of creating opportunities for buyers to use their services as well—and they’re offering financing for them,” says Granados. “Now our agents can have Curbio come in during escrow and talk to buyers about getting a quote and making the property their very own after closing.”

For more information, please visit curbio.com.

John Voket is a contributing editor to RISMedia.

Tags: Curb Appeal. Willis Allen Real EstateCurbioHome ImprovementHome Renovation
ShareTweetShare

John Voket

John Voket is a contributing editor for RISMedia.

Related Posts

RISMedia’s 2023 Real Estate Newsmakers: Meet the Influencers
Agents

RISMedia’s 2023 Real Estate Newsmakers: Meet the Influencers

March 22, 2023
Rent Growth Slows to Nearly Two-Year Low in January
Agents

Rent Growth Slows to Nearly Two-Year Low in January

March 22, 2023
Mortgage Applications Increase for Third Week
Agents

Mortgage Applications Increase for Third Week

March 22, 2023
NAHREP Announces 2023 National President and President-Elect
Agents

NAHREP Announces 2023 National President and President-Elect

March 22, 2023
10 Prospecting Essentials from RPR®
Agents

10 Prospecting Essentials from RPR®

March 22, 2023
Pandemic Mobility Petered Out, New Analysis Finds
Agents

Pandemic Mobility Petered Out, New Analysis Finds

March 22, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Build Predictable and Consistent Monthly Income!

Hire a Coach and Change Your Life™ Double your income with Sherri Johnson Coaching™! Generate a 10X ROI quickly Schedule your FREE Strategy Call today! Click here.

Business Tip of the Day provided by

Recent Posts

  • RISMedia’s 2023 Real Estate Newsmakers: Meet the Influencers
  • Rent Growth Slows to Nearly Two-Year Low in January
  • Mortgage Applications Increase for Third Week

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X