Guaranteed Rate announces significant investments to rapidly develop end-to-end digital solutions to serve customers across a diverse array of financial products beyond mortgages. End-to-end digital HELOCs are already available in 41 states and Washington, D.C., and end-to-end digital personal loans are currently being piloted in Illinois and soon to be rolled out nationally, the company has announced.
“Guaranteed Rate is committed to becoming the nation’s No. 1 Fintech,” says Guaranteed Rate President and CEO Victor Ciardelli. “Our company has long been the digital leader in mortgages, and we are perfectly positioned to use our incredible technology platform to offer awesome new end-to-end digital solutions that will make our customers’ lives easier and better.”
The company says these new Fintech solutions will be designed for rapid scaling nationwide and feature low-friction customer experiences that emphasize speed, flexibility and convenience. Alongside Guaranteed Rate’s industry-leading digital mortgage customer experience, these new digital products will enable the company to develop broader, deeper, longer-lasting and higher value relationships with its customers.
“Our goal is nothing less than being the country’s top Fintech by creating incredible digital solutions that will make a real, positive difference in people’s lives,” says Ramesh Sarukkai, Guaranteed Rate’s Chief Product and Technology Officer. “And I am absolutely confident we have the tech team to make that happen.”
To drive these Fintech initiatives, the company has added three executives to its leadership team. Raman Muralidharan will serve as president of New Financial Products, reporting to Ciardelli. Reporting to Muralidharan are Anand Cavale, executive vice president and head of Unsecured Lending Products; and Arun Tripathi, executive vice president and head of New Secured Lending Products.
Before joining Guaranteed Rate, Muralidharan was EVP of Lending at HSBC, USA where he led the digitization and growth of the mortgage business and helped launch digital-first personal loan and credit card products. At Guaranteed Rate, he will direct the company’s overall expansion into new financial products.
“Guaranteed Rate has a tremendous opportunity to grow by offering additional products and services that meet our customers’ needs,” says Muralidharan. “Our goal is to produce game-changing Fintech solutions that provide unparalleled speed, ease and convenience for our customers.”
Cavale has previously held global leadership positions at Citi as Managing Director, Consumer Banking and later as the Head of Consumer Lending at SoFi. In his new role at Guaranteed Rate, he is responsible for building new businesses that facilitate consumer borrowing and spending working with the leadership team.
Tripathi most recently served as the head of Mortgage Products, Pricing and Capital Markets at HSBC, USA before coming to Guaranteed Rate. Earlier, he worked at Bank of America and USAA in various leadership roles. In his new role at Guaranteed Rate, he is responsible for launching and growing new lines of business focused on offering new secured lending products to customers and prospects.
For more information, visit https://www.rate.com/.
