RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How AI Will Help Boost Productivity and Cut Costs

Home Agents
Commentary by Michael Minard
April 11, 2023
Reading Time: 2 mins read
How AI Will Help Boost Productivity and Cut Costs

The power of AI to revolutionize productivity and efficiency, incorporating AI into workflow, Relaxed businessman lying down on rapid fast growing graph over cogwheels with AI.

The real estate world is in a frenzy over the uses of the artificial intelligence (AI) machine ChatGPT. Its creator, OpenAI, also made DALL-E, an AI system that creates realistic images and art from descriptions you provide.

At Delta Media, we’ve embraced the latest technological advances and continue to build them into DeltaNet 7, our newest all-in-one platform, including AI, machine learning and computer vision.

We’ve discovered that one of the most popular AI-driven features for brokerages is the ability to deliver custom content to each contact in an agent’s sphere. 

AI is advancing so fast that our goal is to continuously research and integrate new capabilities that will help brokerages boost productivity and lower costs. Every real estate tech vendor needs to do the same.

Brokerages Demand Continuous Innovation

The Delta Real Estate Leadership Survey of more than 100 brokerage leaders of firms, who were collectively responsible for more than 60% of all transactions last year, revealed that 86% of respondents want tech providers to deliver ongoing innovation.

Brokers need to keep brokerage technology “cutting-edge” to help increase the productivity of their agents and their businesses. Increased productivity is one of the quickest paths to increased profitability.

AI and All-in-One Platforms Can Dramatically Lower Costs

Profitability remains top-of-mind among brokerage leaders today. They have seen their return on revenue decrease from an average of 4.5% in 2012 to an average of 3.7% in 2021, according to industry research.

The Delta Survey results echo real estate brokerage leaders’ struggles to remain profitable this year. Other than recruiting, their biggest business challenge is “reduced profit margins.” When asked to identify the single “best thing” their brokerage did in 2022, one of the most common responses focused on activities related to cutting costs and consolidation.

The razor-thin brokerage margins explain why nearly every leading brokerage firm has already moved or is in the process of moving toward all-in-one tech platforms to run their businesses.

AI Will Drive Productivity

AI can automate monotonous, time-consuming and mundane tasks, resulting in better, smarter real estate marketing. AI makes SEO processes and social media marketing within all-in-one platforms easier to use than ever before. Automated email campaigns use machine learning to help agents create more customers for life.

The key is to find ways to leverage these exciting new tech tools to help brokerages succeed, and then bake them into the systems and services brokers are already using. Rather than trying to learn and understand a whole new skill every time a new tool is released, brokers are depending on their vendors to help them incorporate these novel features into their existing platforms. The technology they use every day needs to evolve so that brokers, instead of wasting time learning the latest features, will know that their vendors will do it for them. 

Michael Minard is CEO and owner of Delta Media Group, a leading and trusted technology partner for many of real estate’s top brands, including 75 LeadingRE affiliates, over 50 top-ranked brokerages nationwide. Delta is 100% family-owned and operated. 

For more information, visit https://www.deltamediagroup.com.

Tags: AIDelta MediaDeltaNET 7FeatureMLSMLSNewsFeedMLSSpotlightProductivityReal Estate Business DevelopmentReal Estate MarketingReal Estate TechnologyREALTOR® Advice
ShareTweetShare

Michael Minard

Michael Minard is CEO and owner of Delta Media Group, a leading and trusted technology partner for many of real estate’s top brands, and 100% family-owned and operated.

Related Posts

Amid ‘Scary Headlines,’ How One Team Achieved a Record Q1
Industry News

Amid ‘Scary Headlines,’ How One Team Achieved a Record Q1

May 12, 2025
Forbes
Agents

Forbes Global Properties and RBN Announce New Alliance

May 12, 2025
Keeping it R.E.A.L.: the Psychology of Successful Agent Onboarding
Agents

Keeping it R.E.A.L.: the Psychology of Successful Agent Onboarding

May 12, 2025
boost
Industry News

Homes.com Offers Free ‘Boost’ for Agents and Homeowners ‘Blackballed by Zillow’

May 12, 2025
Weichert Named a Top Low-Cost Franchise by Entrepreneur Magazine
Industry News

Weichert Named a Top Low-Cost Franchise by Entrepreneur Magazine

May 12, 2025
Governor Appoints J.B. Goodwin to Texas Real Estate Commission
Industry News

Governor Appoints J.B. Goodwin to Texas Real Estate Commission

May 12, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

To Win Buyers, Be a Local Market Expert

Ready to stand out? These six strategies show buyers why you’re the agent they need. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Amid ‘Scary Headlines,’ How One Team Achieved a Record Q1
  • Forbes Global Properties and RBN Announce New Alliance
  • Keeping it R.E.A.L.: the Psychology of Successful Agent Onboarding

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X