RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

From Posts to Prospects: Social Media That Connects

Simply posting your latest listing is not enough. To achieve real results, you need to utilize social media thoughtfully and consistently.

Home Best Practices
By The Fathom Realty Team
June 5, 2025
Reading Time: 2 mins read
From Posts to Prospects: Social Media That Connects

Successful businesswoman walking on the street in London and texting on her cell phone while drinking a cup of coffee on the go

Social media is a crucial component of marketing for real estate agents today. It helps you stay connected with clients, share your knowledge and show that you are someone people can trust. But simply posting your latest listing is not enough. To achieve real results, you need to utilize social media thoughtfully and consistently.

Here are six simple tips to help you maximize your social media presence.

  1. Share more than just listings

It is helpful to post about your latest homes for sale or recent sales, but your audience wants more than that. Try sharing tips for first-time buyers or sellers, updates on what is happening in your local market, or short videos showing a tour of a home. This type of content provides your followers with helpful information and demonstrates that you are knowledgeable about your business.

  1. Keep a positive and professional tone

Being yourself online is important, but always stay professional. Avoid sharing negative opinions or anything that might cause conflict. If you want to share more personal content, focus on positive aspects, such as hobbies, community events, or causes you support. This helps people see you as both friendly and respectful.

  1. Talk with your followers, not just at them

Social media should be a two-way conversation. Reply to comments and messages. Thank people for their support and answer questions clearly. When someone gives feedback, even if it is critical, respond in a polite and calm way. This shows that you care and take your role seriously.

  1. Be careful with negative feedback

At some point, you may get a comment or review that is not positive. Instead of ignoring it or reacting emotionally, take a professional approach. Say you understand their concern and offer to discuss it further in private if needed. This helps you solve problems and shows others that you handle challenges effectively.

  1. Check for mistakes before you post

Details matter in real estate. If you post the wrong price, address, or photo, it can cause confusion and hurt your reputation. Always proofread your posts. Ensure the information is accurate, especially when sharing facts or legal details. Clear and accurate posts help people trust you.

  1. Keep a regular posting schedule

Posting too often can feel overwhelming, but posting too little can cause people to forget about you. Try to find a good balance. A content calendar can help you plan ahead. Mix things up by sharing listings, helpful tips and stories from your community. This keeps your page active and interesting.

Final thoughts

Social media can help you connect with people and grow your real estate business. When you share helpful content, stay positive, respond to others and post regularly, you build trust and show that you are a reliable professional. Focus on being helpful, friendly and consistent in your interactions. That is what helps people choose to work with you.

Want more social media best practices? Click here for our FREE resource: Social Media Success For Real Estate: Best Practices.

Tags: Business DevelopmentFathom RealtyHomebuyersLead GenerationListingsProspectingReal Estate Business DevelopmentREALTORĀ® AdviceSocial Media
ShareTweetShare

The Fathom Realty Team

Fathom Realty currently operates in 38 states with approximately 9,500 agents. Fathom Realty supports and nurtures agents at each stage of their careers, regardless of how many transactions they close per year. At Fathom, YOU matter! Fathom's 100% commission plan with low transaction fees and no monthly fees gives agents the training and technology to serve their clients, grow their business, and keep more of their hard-earned commission dollars. To learn more about Fathom, visit fathomcareers.com.

Related Posts

New York-Based Marquee Realty Joins Howard Hanna Real Estate Services
Industry News

New York-Based Marquee Realty Joins Howard Hanna Real Estate Services

June 20, 2025
Cutting Out the Noise
Brokers

Cutting Out the Noise

June 20, 2025
RISMedia Wins Gold, Silver Awards, Special Recognition at 2025 NAREE Journalism Competition
Industry News

RISMedia Wins Gold, Silver Awards, Special Recognition at 2025 NAREE Journalism Competition

June 20, 2025
Mortgage
Industry News

Mortgage Mix: CFPB’s Attempted Rollback on Redlining Settlement Denied by Judge

June 20, 2025
Housing
Agents

The Housing Crisis Demands Action—Here’s a Blueprint

June 20, 2025
Empowering Female Business Owners on Their Path to Aligned Ambition
Agents

Empowering Female Business Owners on Their Path to Aligned Ambition

June 19, 2025
Please login to join discussion
Tip of the Day

Why a Dirty Car Could Cost You the Deal

Think a dirty car doesn’t matter? Think again. Learn just how much first impressions can make or break a deal. See how.

Business Tip of the Day provided by

Recent Posts

  • New York-Based Marquee Realty Joins Howard Hanna Real Estate Services
  • Cutting Out the Noise
  • RISMedia Wins Gold, Silver Awards, Special Recognition at 2025 NAREE Journalism Competition

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

Ā© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTORĀ® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

Ā© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X