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The New Rules of Success: How the Brokerage Playbook Has Changed

Industry leaders will discuss their latest strategies for increasing business in 2026 at RISMedia's Power Broker Forum Nov. 14 in Houston.

Home News National
By RISMedia Staff
November 6, 2025, 5 pm
Reading Time: 1 min read
The New Rules of Success: How the Brokerage Playbook Has Changed

Above, from left to right: John Featherston, Jennifer Branchini, J. Lennox Scott, Mark Woodroof, Anthony Lamacchia and Kendall Bonner

As the real estate industry adapts to myriad changes, the tried-and-true formulas for brokerage success may no longer prove effective. During RISMedia’s 37th annual Power Broker Forum, a panel of real estate’s most progressive leaders will share their new game plan for increasing business as we head into 2026.

The session will take place on Friday, Nov. 14 from 11:15 AM–12:00 PM at the George R Brown Convention Center, Ballroom C, Level 3, in Houston, Texas as part of the annual NAR NXT event. 

Joining moderators John Featherston, founder and CEO of RISMedia, and Jennifer Branchini, vice president of Association Affairs for the National Association of REALTORS, will be:

Kendall Bonner
Thought Leader & Strategic Growth Partner
eXp Realty

Mark Woodroof
CEO
Better Homes and Gardens Gary Greene

Anthony Lamacchia
Broker/Owner/Founder
Lamacchia Realty, Inc.

Lennox Scott
Chairman and CEO
John L. Scott Real Estate

The event is free for all full- and day-pass event attendees. Be sure to join RISMedia for this thoughtful and engaging discussion. 

Tags: Anthony LamacchiaJ. Lennox ScottJohn FeatherstonKendall BonnerMark WoodroofRISMedia's 37th Annual Power Broker Forum
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