HomeServices of America has announced Jason Waugh will succeed Vince Leisey as CEO of HSF Affiliates, the franchisor of the Berkshire Hathaway HomeServices real estate network. The multi-year transition plan is expected to commence in 2027, per a release from HSF Affiliates.
Waugh previously led Prudential Northwest Real Estate prior to its acquisition by HomeServices and later served as President and CEO of Berkshire Hathaway HomeServices Northwest Real Estate. There, he built one of the network’s premier brokerage operations. Most recently, Waugh served as president of Coldwell Banker Affiliate.
Coldwell Banker—as part of the Anywhere network—has joined under the Compass umbrella following the Compass Anywhere merger approved in January 2026.
“I’m honored to return to HomeServices of America and to contribute to several meaningful initiatives ahead of working alongside Vince and the HSF Affiliates team,” said Waugh. “The strength of this network is built on its people, its brand and its shared commitment to excellence. I look forward to building on that foundation and supporting our franchisees as we continue to grow together when the transition occurs.”
“Jason brings a rare combination of brokerage leadership, franchise expertise and enterprise perspective that will be invaluable as we continue to strengthen and grow our network,” said Chris Kelly, president and CEO of HomeServices of America. “We are thrilled to welcome him back and confident in his ability to help guide HSF Affiliates into its next chapter following a thoughtful and deliberate transition with Vince Leisey later next year.”
As part of a planned leadership transition, Waugh will be selectively engaged in enterprise initiatives within HomeServices’ Insurance segment. Leisey will remain at the helm of the franchise network, leading with the same focus and energy that defines our current momentum prior to the future leadership transition. Following that future transition, Vince will continue to play an important role within the network as chair, while also remaining actively engaged as CEO of Berkshire Hathaway HomeServices Ambassador Real Estate.
“As previously shared, this transition reflects a thoughtful and deliberate approach to leadership continuity,” Kelly added. “Jason’s immediate engagement ensures a seamless path forward while positioning HSF Affiliates for sustained long-term success.”
Leisey added “I remain fully committed to leading this network and building on the momentum we have today. At the same time, this transition has always been about positioning the network for long-term success. Jason brings the franchise network experience, perspective, and leadership needed for what comes next, and I look forward to supporting him when that time comes while continuing to stay closely connected to the incredible people and companies across our network.”
For more information, visit https://www.hsfaffiliates.com/.
