Intero, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America, Inc., has been awarded exclusive affiliate status for Silicon Valley in Leading Real Estate Companies of the World® and its luxury program, Luxury Portfolio International®.
Leading Real Estate Companies of the World (LeadingRE) is a global real estate community comprised of 565 of the best-known local and regional real estate firms, with 4,300 offices and 130,000 sales associates in over 70 countries. Collectively, these firms represent 1.1 million transactions annually.
Intero’s dominant No. 1 marketshare in Santa Clara County will be further enhanced by the exclusive affiliation with LeadingRE. In addition to the business collaboration benefits, LeadingRE will also extend and enhance Intero’s reach in the luxury market through Luxury Portfolio International.
LeadingRE is the largest network of residential real estate firms, and network affiliates are widely recognized as the premier providers of quality residential real estate and relocation services. LeadingRE also excels in the upper-end market with its Luxury Portfolio International marketing program.
LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an industry-leading international referral network, award-winning professional development programs and events, professional marketing resources, and more.
Luxury Portfolio International is the luxury face of LeadingRE, with a unified collection of the world’s most respected experts in luxury real estate. Luxury Portfolio marketed over 50,000 of the world’s most remarkable homes last year and attracted over three million high-net worth visitors by presenting a gallery of the finest luxury properties and brokerages worldwide.
Luxury Portfolio members offer extensive global reach for high-end properties through the award-winning website, LuxuryPortfolio.com; the Luxury Portfolio International magazine; targeted advertising reaching an affluent audience worldwide; and professional marketing materials.
“We are delighted to have Intero as part of our distinguished network of premier brokerages. The company has an impeccable reputation in the Bay Area, and we are committed to helping the firm achieve even greater success,” says Paul Boomsma, president and CEO of LeadingRE. “As a member of LeadingRE and Luxury Portfolio, Intero aligns with other market-leading firms and expands its local expertise to deliver powerful marketing worldwide.”
“We are thrilled to be part of the LeadingRE and Luxury Portfolio family,” says Brian Crane, chief executive officer of Intero. “Real estate brokerage is a local business; aligning ourselves with the premier luxury real estate network in the world helps Intero agents to provide the best tools and results for our clients in the luxury market throughout Silicon Valley.”
For more information, please visit www.leadingre.com.
