In order to run a successful team, you need to recruit agents who will contribute productively and positively to your sales and environment. This, sometimes, is easier said than done.
Effective recruiting can be hard to navigate, as many agents get into real estate to be their own boss and run their own business, and aren’t intending on becoming team players in their careers. To combat this mentality, there are a few specific points you can hone in on when advertising your team to potential recruits.
Lead generation
Leads are both the cornerstone and the eternal struggle of the real estate business. To be a successful agent, you have to have a steady supply of leads to work off of, but it can be hard to build this base, especially for new agents. That’s why this is such a strong point to hit on when recruiting agents, likely winning you some new team members. Agents who intend to work on their own may be tempted to join a team to combat the giant of lead generation, therefore, it’s important to note to potential recruits that teams are often lead-generation machines for their members. Team leaders will pass on leads they receive themselves, teams have their own marketing to draw in leads, they have lead databases they share with their members, and more.
Support
Teams are designed to be supportive to the agents on them, as when the agents prosper, the team prospers. This support manifests in so many different ways that you can point out to potential recruits.
One essential purpose of a real estate team is to help lessen an agent’s cost burden when doing business. This means that a team will often help cover the costs of marketing, CRMs, technology, coaching, education and more. This is often an important factor for agents who are looking to find success but may be struggling under the weight of cost-burdens associated with a building and maintaining a successful real estate career.
Another aspect is mentoring, education and coaching. Real estate is ever-evolving, and that requires constant learning for agents who want to continue to see success and grow. A team provides learning in a variety of ways that can come off as strong selling points to agents. Teams offer mentorship between agents as well as between the team leader and their members to help share experiences and gain insights. Teams also offer educational and coaching programs (often for lesser fees than individual agents, or included) to keep that continuous education and self-improvement going.
Reputation
This point plays back into support and lead generation, but is of note to potential recruits on its own as well. A team’s reputation is a key selling point to recruits in that it will bolster their own individual businesses and careers. Sure, a team will help you farm leads, but the reputation associated with the team is what sells a client on working with you. Plus, a team’s reputation can help agents network more successfully, potentially opening doors to new opportunities.
