Adam Bauer

Adam Bauer is the senior vice president of marketing operations for HomeSmart.

Posts by Adam Bauer

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Lead Gen in a Lurch? Try These Easy Ways to Increase Lead Potential Right Now

This market has proven to be, and will likely remain, competitive for quite some time, and leveraging thoughtful—and budget-friendly—business attracting tactics will ensure you have the greatest chance at the business you want. Consider these lead generation strategies to help support your business, and set yourself up for success as we enter the second half…