Andrew King

Andrew King is a contributing editor for RISMedia.

Posts by Andrew King

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies

With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid…

Women in Real Estate

Understanding the Hurdles, Seizing the Opportunities This article first appeared in Real Estate magazine’s special-edition Women in Real Estate issue. View the entire issue here. In a field long dominated by women at the sales level, leadership opportunities have often lagged behind for women in real estate. And for the increasing number of women who…

How Commercial Real Estate Investors Are Weighing Climate Change When Planning Future Business Strategies

While COVID-19 is the leading disruptor of the commercial real estate market at the moment, the industry is preparing for even further long-term disruption from climate change. According to housing professionals, the rising sea levels, increasingly volatile swings in temperature and the routine occurrence of natural weather-related disasters—ranging from hurricanes and floods to droughts and…

The Great Reshuffling

Zillow Smooths Out One of the Most Accelerated Shifts in Home-Buying History The market seems to be at an inflection point, but with elections and pandemics driving market sentiment, it’s hard to know which way is up. “Should I buy, sell, rent, remodel or sit tight?” With Zillow, the universal answer may very well be…

Tip of the Day

The Social Media Mastery Guide for 2024

This free guide contains essential tips for real estate professionals looking to build a strong social media presence this year. Download your copy now. See more.

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