From early pioneers to modern-day trailblazers, women have played an important role in shaping the real estate industry and breaking down barriers for those who came after them. One of the earliest pioneers in the industry was Corrine Simpson, a broker from Seattle, Washington. While the National Association of REALTORS® (NAR) was founded in 1908,…
As 2023 swings into full gear, you’re most likely solidifying your game plan for the year by ensuring that you have the right people within your organization. For many, that includes the addition of a freelancer or virtual assistant. But which is best for your business? Freelancer A freelancer isn’t working under the employment of…
A real estate ISA (inside sales agent) is often confused with a receptionist or personal assistant. This is inaccurate and misleading, as a true ISA is so much more. While an ISA is similar to an outside sales agent, they don’t attend buyer appointments or walk clients through the selling process. Instead, they focus on…
While it isn’t uncommon for business owners like yourself to have their hand in all the cookie jars of their daily operations, ask yourself how many of these tasks can be accomplished without your direct involvement. Here are nine ways a virtual assistant can help you in your business: Organize and sort emails. Imagine getting…
Let’s talk about prospecting. The real estate job every agent loves to hate. If you’re an agent, you find reasons to avoid it. If you’re a broker, you deal with pipeline issues because your agents are avoiding them. You might try passive lead generation or even buy leads to get around it, but you’ve still…
According to the National Association of REALTORS®, a transaction takes about 45 hours to move from contract to close. That’s for every transaction you do. And for each of those transactions, 30 of those hours are spent on paperwork. That’s thousands of hours you could have spent selling. Take a look back on all your…
A steady pipeline of referrals from past and current customers can be a tremendous boon to a real estate agent’s business, yet few agents take full advantage of their sphere of influence. Here are four tips on how to interact with your clients in a way that will improve your word-of-mouth marketing. Start investing before…
Most real estate agents complete nine out of every 10 deals from their sphere of influence. This usually includes loved ones, friends and past clients. Therefore, the amount of business you can generate from referrals is essential and should not be overlooked nor neglected. Word of mouth In the modern business world, 74% of consumers…
As we approach the end of the third quarter, it’s time to reflect. How have your leads been treating you? Now, more than ever, the quality of your real estate leads is essential; however, spending a lot of money on lead sources does not guarantee a high conversion rate. A small percentage of leads will…
With everything going on in the world today, professionals across the board—including mortgage loan officers—are feeling the pressure. One way they’re dealing with the added strain is by leveraging virtual assistants (VAs). In fact, more and more brokerages are turning to virtual assistant services to fill out their staff with experienced professionals capable of handling…
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
