Agents have long been told they cannot call FSBOs whose numbers appear on the National Do-Not-Call Registry (DNC). The assumption is that any call is a violation, which is misleading. After reviewing FTC and FCC clarifications, here’s the truth: calling FSBOs on the DNC list is permissible—when done correctly. The DNC rules, under the Telemarketing…
If you spoke to your clients the way you sometimes talk to yourself, you’d scare them off faster than a creaky door in a haunted house. Too many agents carry around an internal soundtrack that’s anything but supportive. “I’ll never hit my goals.” “Why would anyone choose me over the top producers in town?” “I’m…
There’s a confidence crisis happening in real estate—and it’s not just new agents feeling it. Even seasoned pros are second-guessing their worth. With commissions under scrutiny, buyers questioning fees and sellers comparing agents like commodities, it’s no wonder so many are wondering: Am I still good enough? The answer is yes—but let’s unpack why. In…
Let’s be honest: No one wants to be that agent. You know the one: constantly posting listings, flooding inboxes with stats or making every conversation about the market. In a world where attention is scarce and trust is everything, staying top of mind doesn’t mean being loud—it means being genuinely present. That’s where the 3-3-3…
Whether you’re brand new to real estate or just hitting the reset button on your business, there’s one thing I’ll tell you: If you want listings, referrals and a pipeline that doesn’t ghost you—build your sphere of influence. And no, I’m not talking about cold-calling strangers from the phone book like it’s 1987. I’m talking…
Let’s get real: Whispers of a recession are growing louder. But panic? That should not be your plan. Nope! You need to be about preparation. When the market shifts, two kinds of agents emerge: those who are afraid to breathe, and those who get strategic and lean into what works. Here’s how to recession-proof your…
When the $1.8 billion verdict came down against the National Association of REALTORS® last year, it shook the real estate industry. But the aftermath—a sweeping, fast-tracked settlement that reshaped business practices without meaningful input from the professionals most affected—left many REALTORS® confused, frustrated, and questioning what comes next. Now, someone is challenging that process—loudly and…
Let’s talk about negotiation. It’s not just about getting the best deal—it’s about creating a win-win scenario where everyone walks away feeling good. The best agents aren’t just salespeople; they’re skilled negotiators who know how to navigate emotions, objections and expectations. So, how do you sharpen this skill? Here are five powerful strategies to take…
Let’s face it: Buyers don’t fall in love with houses because of square footage and the number of bedrooms. They fall in love with how a home makes them feel. And the fastest way to create that emotional connection? Storytelling. A great property description is more than just a list of features—it’s a narrative that…
If the title stings a little, good. It’s supposed to. Because while the real estate industry has been caught up in lawsuits, new rules, commission chaos, and endless in-fighting, Zillow has been quietly—and strategically—positioning itself as the hero in the consumer’s story. And we let them. How Zillow outplayed the industry Let’s not pretend this…
In order to run a successful team, you need to recruit agents who will contribute productively and positively to your sales and environment. This, sometimes, is easier said than done. Read more.
