A vacant home often signals a transition. When a property sits empty, it is rarely accidental. According to a recent LendingTree study, nearly 15 million homes across the United States are currently vacant, often reflecting life changes, financial pressure or unresolved decisions about what comes next. For real estate professionals, these properties can represent meaningful…
When a homeowner owes more on their mortgage than the property is worth, they’re considered “upside down” or in a negative-equity position. And these situations are more common than many agents realize. As of Q3 2025, 2.8% of all mortgaged residential properties in the U.S. were considered seriously underwater, meaning the combined loan balances were…
Few life events are as personal or as complex as divorce. For many couples, separating assets, especially real estate, is one of the hardest steps in starting fresh. According to the National Association of Realtors (NAR), roughly 10–15% of home sales arise from divorces or family transitions, underscoring how often agents are called to help…
Agents are always looking for prime listing opportunities—and zombie properties are an often overlooked resource. These homes sit in limbo: the owner has abandoned them—often after a foreclosure notice—but the foreclosure was never completed. The bank doesn’t own them; the homeowner still does, and the property sits vacant, deteriorating and lowering neighborhood value. Unlike typical…
In real estate, consistency separates top-producing agents from the rest. The ability to count on steady closings month after month keeps pipelines full, commissions predictable and reputations strong. Yet, traditional leads can be unpredictable, as many buyers or sellers may only transact once every several years. That’s why more and more experienced agents are tapping…
When most real estate agents think about lead generation, residential homes tend to dominate the strategy. After all, homes have curb appeal, buyers are everywhere and it’s easy to visualize the transaction. But what if you could generate quality leads with less competition—and possibly even close deals faster? That’s where vacant land comes in. Vacant…
Although a senior homeowner may not have taken the steps yet to downsize or move, the signs are often there for eagle-eyed agents. Recognizing these life changes can help you offer timely, relevant solutions while securing your next listing. Here are five signs a senior homeowner may be ready to downsize: Loss of a partner…
Agents are constantly looking for new ways to gain an edge, generate leads and close more deals. One of the most powerful lead sources? Failed and expired listings. These are properties that were once listed on the market but didn’t sell. Let’s explore why failed and expired listings are among the best lead sources and…
AI is everywhere—from generating images and essays to automating tasks—and real estate is no exception. With new tools for virtual tours, data analysis and marketing, many agents are wondering: Will AI replace me? The short answer: Not if you build a business rooted in skills AI can’t replicate. Human insight, emotion and creativity remain irreplaceable,…
Cold calling continues to be one of the most effective ways for real estate agents to generate leads and build meaningful client relationships. However, it’s also one of the easiest methods to mess up. Small missteps—like using a bad script or calling without context—can instantly turn off a potential seller or buyer. Let’s explore how…
Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.
