Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Industry experts are projecting that mortgage rates will finally settle down to the 5.5-6% range next year. With that, it is anticipated that there will be a great rush of buyers and sellers who will finally be ready to enter the market. That is welcome news for real estate agents who have seen their businesses…
It’s easy to become overwhelmed when the real estate market is shifting so much. There is a lot to juggle—lead generation, staying on top of market trends, focusing on your financials—and more. Staying organized is key. A stellar customer relationship management (CRM) system helps do all of that. It allows you to productively manage your…
The real estate market is anticipated to see a pent-up demand from eager buyers and sellers in 2024, according to many experts. Forming or strengthening your real estate team now, ensuring that everyone is aligned and following the same gameplan, will allow you to manage the leads coming in smoothly and efficiently. For the team…
Real estate can be an exciting and lucrative business. It is also competitive. Real estate agents who want to not only succeed but compete at the highest level and dominate the market know that there are best practices they must follow. Here are five tips every real estate agent who wants to be a top-notch…
Over the past year, those who have followed the news about the real estate market in the general media could not be faulted if they were confused and/or deeply concerned. Things have changed from where the market was a year ago. But thankfully, the news is not all bad. That’s why it’s so important to…
In today’s real estate market, top agents know that prioritizing client relationships is key. Creating a stellar multi-channel marketing campaign to continually stay in touch with those clients will help ensure that you will always stay top of mind. Traditional mailings, social media, emails, and videos—it can be overwhelming and time-consuming. A sophisticated real estate…
Over the past few years, closing a real estate deal was easy for many real estate agents. Homes flew off the market almost as soon as they were listed. The actual closing seemed like just a formality. Now that the market is fluctuating away from that hectic pace, agents will find that they need to…
Although the real estate market is shifting seemingly every day one thing remains constant — there are always people who will want to buy or sell a home. For both the buyer and seller, a transaction is a time filled with many emotions. Now, with the fluctuating market, it can be even more so. Some…
As we near the end of the first quarter for 2023, you may find your momentum slipping a bit, especially as the market continues to shift. This is a great time to stop, reflect and reassess where you are. Take time to review what has and has not worked over the past few months. This…
With so many changes in the real estate market over the past year, it is only natural for would-be buyers and sellers to be a bit nervous. The newer agents on your team may be feeling that as well and it might make them consider leaving the industry. As a team leader, this is where…
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