Are You Struggling With Online Leads? Analytics Is the Answer
What do you do when you're focusing on all the right dollar-productive activities and not seeing the return you want?...
Agents
CRMs: How to Organize and Optimize Your Real Estate Contacts
At Buffini & Company, our focus has always been on helping our clients live the good life, and we've developed...
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in...
Staying Top of Mind by Educating Buyers
A great teacher will never lack inquiring minds, and in today’s housing market, real estate agents stand to benefit from...
How to Alleviate Agent Burnout
The busy summer season brings both success and fatigue for the professionals in our industry. This has created an increase...
4 Questions to Ask Before Building a Marketing Plan
If you feel marketing yourself isn’t your strongest skill set, don’t worry—you are not alone. If it makes you feel...
Top 10 Must-Have Skills for Agents
You don’t necessarily have to possess a certain personality type, come from a particular background, or even have the same...
Use the Weekend to Address Essential Tasks
In the current hot summer market, it’s easy to lose sight of the essential, but more tedious, tasks that every...
Thoughts on Leadership: Fourth of July
To get to know some of our team members, I have a series of 18 questions I’ll ask (and they’ll...
5 Mid-Year Review Tips: ‘Stop Chasing Low-Level Leads’
Now that we're more than halfway through the year, it's time to perform a mid-year review and ask yourself how...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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