You’re Only as Good as Your Last Referral
It doesn't matter whether you're selling widgets or real estate; the sales game is all about relationships—and you're only as...
Agents
Case Study: App Makes Open House Profitable
This REALTOR®'s proven system of working open houses to her advantage has paid off. Last year, leads captured at her...
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question...
Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®,...
Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their...
Create a Lucrative Business With What’s Right Beneath Your Feet
One of my favorite books is "Acres of Diamonds," by Russell Conwell. Although it was first published in 1890, the...
A Good Mix of Content Yields the Greatest Social Media ROI
Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property...
Supercharge Your Marketing Message and Convert More Prospects to Profits
What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to...
5 Tips for Property Managers Working With Self-Directed IRAs
Entrust has been in real estate for over three decades, and we've had the opportunity to see how important property...
Hangouts: Google Looking to Transform How Teams Communicate
Technology giants are attempting to create a monopoly of services that will streamline all facets of communication and day-to-day tasks...
Safe at Home: Holiday Tips That Keep Risks and Hazards to a Minimum
Getting back in touch through emails or notes can provide a subtle reminder that you want to stay connected, as well as providing useful information. Instead of sending a generic Happy Holidays card, why not add helpful holiday safety tips? Read more.
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