To Call or Text? The Value of a Hybrid Approach
In real estate, it's all about that first impression. A strong first touch and effective follow-up are critical for converting...
Agents
Questions That Clients May Ask in 2020
Anticipating what your clients will want and need to know is a big part of being a successful real estate...
Communicating With Millennials: Catching Their Attention Pays Off in the Long Run
The challenges that come with working with first-time homebuyers range from spending a greater amount of time educating them on...
How to Increase Your Market Presence Right Now
The real estate industry is changing rapidly. It feels like every week brings a shiny new object to the market...
Real Estate Agents Need to Become More Political
My good friend Charlie Oppler, the 2020 president-elect of the National Association of REALTORS® (NAR), and owner of one of...
Are You Allocating Your Time Efficiently?
Whether you are a newly-licensed agent or a seasoned veteran, allocating time efficiently and effectively is an essential skill to...
Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a...
Finding the Best in Good or Bad Markets
Pundits are predicting 2020 to be a great year for real estate. That likely means more homes will be bought...
Focus on Setting Listing Appointments
We all know that top-performing real estate agents list homes. Lots of them. There are so many fantastic things that...
3 Easy Ways to Stay Organized
The real estate industry is built on details. Even a small mistake can have huge legal consequences. Clients know this...
6 Key Numbers Buyers Must Examine Before Committing
“The rate should never be treated as a yes-or-no answer,” says Nick Nastos, founder of Chicago’s Property Shop. “I would be more concerned about a buyer closing with no emergency fund than one accepting a slightly higher rate with a manageable payment and cash still in the... Read more.
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