Emergence of the Modern Agent: Do You Have What It Takes?
Over and over again, across every industry, consumers say that more than anything else, they want to work with sales...
Best Practices
Finding the Diamonds in Your Client Database
Your real estate database is full of diamonds—valuable connections that can lead to high-quality referrals. These contacts are right under...
5 Last-Minute Gifts for Real Estate Agents
The holidays are here and in full swing. You may be looking for a last-minute gift for the real estate...
4 Ways to Capitalize on Testimonials
Client testimonials can be highly effective marketing endorsements. In a service-oriented field like real estate, testimonials give people an important...
The Key to Growing a Highly Successful Brokerage
Most broker/owners feel that recruiting is the most important thing to focus on to grow their brokerage. While I agree...
Why Use Metaphors and Analogies When Talking With Clients?
When I teach real estate agents how to conduct listing appointments, we always cover topics like handling objections and negotiating...
Thoughts on Leadership: Let’s Talk Team Chemistry
For our Thoughts on Leadership post this week, I want to talk about team chemistry. In sports, chemistry is everything....
Home-Staging Tips for Winter 2021
With the holiday season in full swing, it’s only natural that you’re not focusing on your 2021 business plan at...
Controlling Indoor Humidity: Why and How
High humidity in the home can cause more than discomfort. Excessive moisture can cause mold and mildew growth and, when...
Own the Listings, Own Your Market
7 Strategies Managers Can Use to Coach Agents to Generate Listings Quickly Listings have always been the most important way...
Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing
A truly blistering winter can freeze up locks, both lockboxes and locks on the doors themselves, so it can pay off to have a fast-acting solution. Read more.
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