How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in...
Best Practices
Thoughts on Leadership: Lessons From Paul Blefari
Often in these posts, I’ll highlight leadership lessons from something I’ve read or listened to, but today is a very...
Staying Top of Mind by Educating Buyers
A great teacher will never lack inquiring minds, and in today’s housing market, real estate agents stand to benefit from...
3 Market Trends Real Estate Brokers Can Leverage
Despite record low inventory, surging buyer demand, high building costs and other major industry challenges, informed and creative real estate...
How to Alleviate Agent Burnout
The busy summer season brings both success and fatigue for the professionals in our industry. This has created an increase...
2 Things Stand in the Way of Strong Team Leadership
There are two prominent issues stopping most agents from reaching success and having strong team leadership. First is poor time...
Virtual or In-Person? Connecting With Your Team in a Hybrid World
To Zoom or not to Zoom?—that is the question. At least it is in today's covid-recovering, hybrid world. When you're...
4 Questions to Ask Before Building a Marketing Plan
If you feel marketing yourself isn’t your strongest skill set, don’t worry—you are not alone. If it makes you feel...
Top 10 Must-Have Skills for Agents
You don’t necessarily have to possess a certain personality type, come from a particular background, or even have the same...
Use the Weekend to Address Essential Tasks
In the current hot summer market, it’s easy to lose sight of the essential, but more tedious, tasks that every...
Parked and Productive: How to Turn Car Time Into Winning Video Content
How to ditch the studio setup and stiff, over-edited videos at your desk, and turn your parked car into a high-converting mobile content hub. Read more.
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