Are You Allocating Your Time Efficiently?
Whether you are a newly-licensed agent or a seasoned veteran, allocating time efficiently and effectively is an essential skill to...
Marketing
Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a...
Giving Agents What They Want: More Mature Leads, More Structure
George C. Wallace Owner Coldwell Banker Wallace Knoxville, Tenn. www.cbww.com Region Served: Knoxville and surrounding counties Years in Real Estate:...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana...
Do Your Customers Trust Your Broker Marketing?
The technology landscape for engaging with homebuyers is evolving at a rate not seen in recorded history. The average homebuyer...
Segmenting Contacts in Your CRM to Personalize Touchpoints
One of your most important jobs as a real estate professional is to make regular contact with your clients. By...
3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on...
Focus on Setting Listing Appointments
We all know that top-performing real estate agents list homes. Lots of them. There are so many fantastic things that...
VIDEO: The Gold Treatment – Broker Turns Single, Small Lead Into Lead-Gen Machine for Years
Editor's Note: Due to reader interest in a recent interview with Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in...
Brokers: Where Are Your Marketing Dollars Best Spent?
Brokers: What's the best marketing spend? In this webinar, we'll break down effective marketing solutions and strategies, centered on generating...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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