Committing to Excellence, Empowering REALTORS®
As a broker, you have a vested interest in elevating our industry and ensuring that your agents uphold the highest...
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A Forward-Thinking, Proven Business Model
In the following interview, Marianne Drenik, broker/owner/agent, and Greg Pernus, owner/manager/agent of HomeSmart Real Estate Momentum in Mentor, Ohio, discuss...
Fed Cuts Interest Rates, But Could Press Pause on Downward Trend
On Wednesday, the Fed announced another anticipated interest rate cut, the third since July, and again by a quarter point...
Real Estate ‘Zombies’: Abandoned Foreclosures a Scarce Sight Today
In the bleak landscape post-recession, a cohort of foreclosed-on homeowners left properties vacant—abandoned, crumbling "zombies," with no owners, deteriorating from...
4 Ways to Attract New Clients
Much of the time, agents are focused on how they can seek out new clients. Whether it's through farming, mailing...
Expert Insights: Trends in Retirement Home-Buying and -Selling
There's a segment of the real estate population that often goes forgotten—baby boomers. The baby boomers, a generation in which...
Industry Influencers: Creating a Following to Get Into Coaching
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. There are...
9 Easy Ways to Increase Social Media Engagement
Would you like to improve your social media presence on platforms like Facebook, Instagram, Twitter, LinkedIn and others? Social media...
Brokers: Deliver Amazon-Like Consumer Experiences
Automated, holistic and intelligently personalized, the "Amazon" experience is unmatched. As a broker, are you delivering experiences similarly? In this...
This Rising Strategy Helps Agents Sell More Investment Homes
The popularity of Real Estate IRAs is on the rise, and it's time real estate agents learn more about this...
How to Build a ‘B-Roll Bank’ for Effortless Content
For the modern real estate professional, mastering short-form video is no longer optionial…it's the most effective way to build brand authority and stay top-of-mind with your sphere. Read more.
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