Industry Influencers: How Being Relatable Can Help Build Your Brand
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Jessica...
Marketing
Magnifying a Hazy Rental Market
Rental Beast Hands Agents Their Own Pair of Binoculars, Putting Profits in Focus The rental industry has always been challenged...
How to Host a Successful Open House to Gain Prospects
To hold an open house or not to hold an open house? The debate has raged on for years, with...
When Branding Gets Targeted, Results Start to Multiply
In the following interview, Jesse Zagorsky, broker/owner of Live. Love. San Diego Homes with eXp Realty in San Diego, Calif.,...
The New Email: Dynamic, Personalized, Automated and Delivering a Treasure Trove of Data
The world is a vastly different place compared to what it was just a decade ago. LeBron James was still...
Increase Lead Gen With These Easy Social Media Marketing Tips
So often, agents lack a social media strategy to help them generate new business opportunities. You have a Facebook Business...
5 Ways to Get to Know Your Community and Generate Leads
As any real estate agent knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. But, if...
Adapting to Meet the Needs of Clients
In the following interview, Todd Sieger, broker associate with Coldwell Banker Heritage House REALTORS® in Durango, Colo., discusses the local...
5 Ways to Cook Up Social Summer Sizzle
It's summer, and one of the busiest times of year for real estate sales. And while getting active on social...
5 Steps to Elevate Your Marketing
The first thing I thought about when I sat down to write this article is how much money I've wasted...
4 Hidden Costs of Homeownership Clients Should Understand
As your client’s guide to the process leading to homeownership, it’s your responsibility to make sure they know what they’re getting into from a financial perspective. Read more.
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