Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting. Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and… Continue reading Make Every Comment Count: Building Your Online Presence Through Intentional Engagement
Tag: Instagram
3 Things to Consider Before Building a Social Media Content Calendar
One of the first steps people tend to take when they become serious about social media is creating a content calendar. Having a content calendar can take a seemingly simple goal of posting “X” times a week and give you a clear action plan to stick to. But before you dive in, here are a… Continue reading 3 Things to Consider Before Building a Social Media Content Calendar
How an Influencer’s ‘Brainrot’ Videos are Teaching a Generation About Where They Should Live
It isn’t a secret that real estate agents are, perhaps, just a tad on the older side. The median age of a Realtor® is 55. Only 11% of active TikTok users in the U.S. are over 50. But what happens when the younger generations start roasting the types of living situations agents view as highly… Continue reading How an Influencer’s ‘Brainrot’ Videos are Teaching a Generation About Where They Should Live
Your 15-Minute Fix for Real Estate Content Planning
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In real estate, time is money. And if you ask any real estate agent why they don’t post on social media consistently, they will likely blame their lack… Continue reading Your 15-Minute Fix for Real Estate Content Planning
Creative Ways to Repurpose Social Media Content for Maximum Impact
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Marketing can be time consuming, especially when factoring social media marketing into the mix. Content creation for social media can be a full time job—and is for influencers… Continue reading Creative Ways to Repurpose Social Media Content for Maximum Impact
New Social Media Updates Every Agent Should Know
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The social media platforms that agents use on a daily basis are constantly changing and evolving. Staying informed about the latest updates is essential for real estate professionals… Continue reading New Social Media Updates Every Agent Should Know
With Ban Looming, TikTok Real Estate Stars Speak on How to Prepare
Update: On Friday, January 17, 2025, the U.S. Supreme Court (which had heard oral arguments on the legality of the TikTok ban a week prior) decided in a unanimous ruling to uphold the law, writing that the law does not constitute a First Amendment violation and that Congress’ national security concerns are “well-supported.” The court’s… Continue reading With Ban Looming, TikTok Real Estate Stars Speak on How to Prepare
Social Skills: Thanksgiving Giveaways to Boost Engagement
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Thanksgiving has come once again, and it’s time to get those holiday themed social strategies rolling. Beyond the regular themed posts of decorating and so on, spice up… Continue reading Social Skills: Thanksgiving Giveaways to Boost Engagement
Social Skills: Mastering Social Media Trends to Stay Ahead in Real Estate
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s dynamic social media landscape, trends evolve faster than a market listing. Staying ahead of the curve is more than just a good strategy—it’s essential for survival.… Continue reading Social Skills: Mastering Social Media Trends to Stay Ahead in Real Estate
Social Skills: 4 Ways to Boost Your Instagram Profile to Thrive Across the Industry
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Across the real estate industry, notable agents, brokers and firms often have a compelling presence on social media, and consistently amplify their voices, beliefs and business strategies to… Continue reading Social Skills: 4 Ways to Boost Your Instagram Profile to Thrive Across the Industry