Share of First-Time Buyers Hits New Low as Boomers Dominate Market
The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall ...
Tag: Gen Z
A New Client Niche: Luxury Agents Speak on Home Shopping With Content Creators
As people continuously rely on digital platforms in the age of social media, new careers have found their way into ...
82% of Gen Z Say Reaching Homeownership Is Harder, as Young People Put Careers First
Homeownership is a daunting but desirable goal for many young Americans, yet many struggle to afford housing. In a survey ...
Survey: 40% of Millennial/Gen Z Renters Forgo Eating Out to Afford Rent
The avocado toast and coffee excuse as to why younger generations can’t afford a home is perhaps a bit outdated—and ...
How an Influencer’s ‘Brainrot’ Videos are Teaching a Generation About Where They Should Live
It isn’t a secret that real estate agents are, perhaps, just a tad on the older side. The median age ...
Most Potential Buyers or Sellers Waiting for Mortgage Rates Below 5%
At its latest meeting earlier in May, the Federal Reserve left interest rates unchanged, citing overall economic uncertainty due to ...
Baby Boomers Back on Top as Largest Percentage of U.S. Homebuyers
Real estate agents should expect to work the most with older and experienced homebuyers, per the latest data from the ...
4 Underserved Niches That Can Make Excellent Leads
As a real estate agent, you know the potential of pre foreclosure leads, divorcees, failed listings, etc. But what if ...
Economists Weigh in on the Future of First-Time Buyers
Although we're in the midst of a market correction, the future of the housing market is still up in the ...
The Best Cities for Gen Z to Buy a Home
At 21% of the current U.S. population, older Gen Zers (ages 18-27) are making their way into the world. With ...
3 Ways to Reclaim Your Work-Life Balance
Exhausted? Learn how top real estate agents reclaim work-life balance with strategic boundaries, batched tasks and weekly planning. Burn out less, close more. Read more.
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