‘A Hard Sell:’ Will the MRED-Compass Partnership Upend MLS Strategy or Policy?
Chicago-based MLS Midwest Real Estate Data (MRED) maintains a private listing network, which it has consistently defended even against pressure ...
Tag: Private Listings
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to ...
Compass Says State Private Listing Ban Doesn’t Bar Its Marketing Strategy
Compass is pushing back hard against the Northwest Multiple Listing Service (NWMLS), arguing in a new court filing that its ...
MRED Doubles Down on Private Listings Despite Zillow Pressure
A little over a week after Zillow sought to clarify its discussions with Chicago-based Midwest Real Estate Data (MRED) over ...
FirstTeam Joins Zillow Preview to Publicly Pre-Market Listings
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the ...
Do Your Own Research: What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George ...
New York Real Estate Leaders React as State Considers Restricting Private Listings
The issue of private listing networks is not confined to real estate policy; it has also caught the attention of ...
The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed ...
Consumer Report Finds Compass Growing Market Share, Predicts More Double-Ended Deals
Compass is big—historically big. That is something that no one in the industry is disputing. After its acquisition of Anywhere ...
The Pre-Market Puzzle: What’s the Buzz on This Hot-Button Issue?
“Premarket listings.” It’s the new industry catchphrase, thankfully replacing “commission lawsuits,” but, alas, it comes with its own controversy. The ...
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