Is It Time to Rebrand Your Brokerage?
Everyone knows that branding your brokerage is crucial to building a business that will withstand changes in the market, but ...
Tag: Real Estate Branding
Developing Your Market Niche Like a Champ
Your specific market niche depends on your brand. Learn from the example of Nike. The white swoosh represents aspiration and ...
Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a ...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana ...
3 Ways Your Image Can Suffer Serious Setbacks
Earning business for your brokerage requires maintaining a positive impression in your community. It's a task that requires vigilance on ...
Build a Branding Strategy for the Spring Market
In some areas of the country, spring is nowhere to be seen. But the spring market doesn’t always wait for ...
Social Skills: Giving the People What They Want, When and Where They Want It
Remember "The Wall"? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now every ...
5 Ways to Maximize Your Branding Efforts
One of the most challenging aspects of running a brokerage is the need to develop expertise in many other fields ...
Treat Your Leads Like Gold
In the following interview, Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in Cocoa, Fla., discusses the firm's internet lead ...
Are You on the ‘Most Wanted’ List?
Ask an agent what they do and they'll often respond with, "I sell real estate." But it's the answer to ...
Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing
A truly blistering winter can freeze up locks, both lockboxes and locks on the doors themselves, so it can pay off to have a fast-acting solution. Read more.
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