Best-selling author and digital marketing expert Jay Baer has partnered with For Rent Media Solutions™ and Homes.com® to release Youtility for Real Estate—a practical marketing guide for real estate professionals. Now available for preorder on Kindle, Nook and Google Play, the eSpecial delves into marketing for real estate professionals and outlines how they can build trust amongst customers and dominate the competition by creating compelling and useful marketing content.
According to Baer, Youtility is marketing that people cherish instead of merely tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter — marketing that is genuinely useful. Shrewd real estate professionals can apply the concepts of Youtility, with its plethora of free information and resources, to differentiate themselves from the competition and dominate the market by providing real value to current and prospective clients.
“For Rent Media Solutions and Homes.com strive to provide clients and prospects with the best resources to tackle their marketing challenges. The partnership with Jay Baer for the Youtility for Real Estate eSpecial is a natural fit,” says Terry Slattery, president of For Rent Media Solutions and Homes.com. “Incorporating the Youtility philosophy into their marketing plans will help real estate and multifamily professionals grow and succeed.”
“Youtility – the principle that helping beats selling – is being embraced by thousands of companies all over the world. But real estate is clearly one of the industries where it can have the greatest impact, as the many case studies in this book demonstrate,” says Jay Baer.
The expertise exemplified by For Rent Media Solutions and Homes.com led Jay Baer to hand-select the brands’ social media marketing expert, Erica Campbell Byrum, as co-author of his newest book. Youtility for Real Estate, which includes real-life examples from top real estate professionals of how they incorporated principles from Youtility into their business models, calls attention to the three pillars of Youtility: self-serve information, radical transparency and real-time relevance. Real estate practitioners will be encouraged to apply the principles of Youtility to their current business practices.
A must-read for industry marketers, especially those in the real estate industry looking to grow their success stories, Youtility for Real Estate is available for preorder. Sign up today at http://multifamily.forrent.com/youtility/ to receive notifications about Youtility for Real Estate and possibly win one of 100 free copies.
