“This is going to change the way our RE/MAX broker/owners open the RE/MAX conversation with new agents and help them reinforce the competitive advantages of the brand to their existing agents,” Kelly says. “Momentum is adapted from a successful program in the RE/MAX of Texas Region, where participating brokerages have seen substantial increases in office profitability and agent count. It’s a different and exciting way to spread the positive impact RE/MAX can have on agents’ careers.”
A Proven Approach Meets a New Era
Dave and Gail Liniger founded RE/MAX in 1973 with the idea of providing professional, full-time real estate agents with an ideal blend of income potential, services and freedom.
That approach, which met fierce resistance from critics in its early years, has been successful beyond the Linigers’ wildest dreams. Their initial vision blossomed into the current global network of dedicated real estate professionals with unabashed entrepreneurial spirit and fire in their bellies.
“We’re not a one-size-fits-all company, and we’ve never tried to be,” Dave Liniger says. “Thousands and thousands of RE/MAX agents have shared in our vision and adopted it in their careers.”
In that vein of visionary thinking, RE/MAX wrote an entirely new chapter in its history last fall when it became a public company. The news was met with enthusiasm and pride around the network, and it bolstered excitement for the company’s future.
True to the promise RE/MAX leaders made after the October 2013 IPO, little has changed in how RE/MAX operates, Kelly says.
“The Linigers control a majority stake in the company and are still at the office every day. The same executive team is in place and is constantly looking for ways to grow the brand and make it even better.”
If industry surveys are any indication, RE/MAX associates are following the lead and working hard. In the 26th annual RISMedia Power Broker Report, nearly 30 percent, or 292, of the 1,000 largest brokerages that qualified for the report were with RE/MAX. The Power Broker Report, based on 2013 residential sales volume and transactions, showed that RE/MAX agents at brokerages within the study averaged 18 transaction sides, more than double the eight averaged by agents at competing offices. In sales volume, RE/MAX agents averaged slightly more than $4 million, while all others in the report averaged just under $2.5 million.
“Nobody sells more real estate than RE/MAX,” Liniger says. “And that’s because we have the best agents in the business. That was our approach 40 years ago, and it has never changed. When you give great agents the right tools and unique competitive advantages, anything is possible.”
For more information, visit www.remax.com.
