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Use Your REALTOR Benefits® Program Resources to Market Your Business

Home Best Practices
By NAR's REALTOR Benefits(R) Program Team
June 13, 2015
Reading Time: 3 mins read
Use Your REALTOR Benefits® Program Resources to Market Your Business

man walking on arrowDuring the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s
REALTOR Benefits® Program offer members special year-round savings on marketing products and services.

Each REALTOR Benefits® Program partner is chosen because they offer unique benefits and savings exclusively for NAR members. The program is designed to help NAR members gain a competitive edge, grow their business and save time and money.

Make sure your agents know about these marketing offers and are taking advantage of them.

Make a Perfect Pitch and Increase Your Home Sales
FedEx Office helps agents boost home sales with colorful proposals and presentations that beautifully showcase your services and your listings. Choose from a variety of finishing options, place your order at more than 1,800 U.S. locations, or order online and have your project delivered to you anytime, anywhere. NAR members receive up to 20 percent off core print and copy services with FedEx Office, and save up to 10 percent off signs, banners, and more.

To access these savings, go to REALTOR.org/FedEx or FedEx.com/NARSavings.

Keep Clients Happy with Home Improvement Discounts
The Lowe’s Program for REALTORS® is a free marketing e-tool created exclusively for NAR members. Use it to send valuable 10-percent off eCoupons to your buyer and seller clients, personalized with your contact information. Send one when your clients are prepping to sell and again when they buy their new home. Then keep your name top-of-mind by sending coupons every six months. All this is at no cost to you, because NAR has negotiated this program on behalf of its members. Additionally, NAR members can purchase Lowe’s® gift cards at a 5 percent discount.

To access these savings, go to REALTOR.org/Lowes or LowesRealtorBenefits.com.

Master Your Online Marketing and Capture More Leads
The website experts at Placester have assembled an impressive collection of marketing tools and related educational resources. Take advantage of their “Marketing Genius Program” to build a beautiful, mobile-friendly website, manage online ad campaigns and capture more leads. NAR members receive a $50 credit on Starter, Basic or Pro monthly packages that include online ads, lead capture, immediate site traffic and exposure, comprehensive keyword research, personalized ad campaigns, and more.

“Our Marketing Geniuses don’t just run your ads. They work closely with you to refine and improve them, listening to your feedback and adjusting your campaign accordingly,” explains Seth Price, vice president of Sales and Marketing. Placester also offers ebooks, videos, webinars and more from its free Academy (Placester.com/real-estate-marketing-academy/) and blog (Placester.com/blog/).

Placester’s Marketing Genius complements their real estate website offer, which is available to NAR members at exclusive discounted pricing. Placester also offers a free six month subscription to members with a .REALTOR domain.

To learn more, go to REALTOR.org/Placester or Placester.com/NAR.

More Savings on Marketing Resources
Don’t miss out on these additional special offers from more REALTOR Benefits® Program marketing partners:

DialogTech – Exclusive member-only rates on this service that uses unique phone numbers to track the source of every inbound phone call.

Multi Merchant Prepaid Card– NAR members enjoy 5 percent savings on personalizable prepaid cards* that your recipients can use at over 140 popular places.

REALTOR Team Store® – Discounts from NAR’s official supplier of REALTOR®-branded merchandise, including lapel pins, bags, hats, shirts, and more.

Xceligent – NAR’s exclusive provider of commercial real estate information services, providing fully researched commercial real estate information at preferred pricing for NAR members.

One-Stop Shopping
The REALTOR Benefits® Program is your official member benefits resource, providing discounts and unique offers on products and services encompassing:

– Educational Tools
– Electronics & Mobile Technology
– Financial Services & Risk Management
– Marketing Resources
– Office Supplies & Services
– Personal Insurance
– Technology Services
– Transaction Management
– Travel & Automotive

Since Program Partners are carefully selected, you can be assured they understand the unique needs of real estate professionals and are committed to your success.

To access all the exclusive savings offered through the REALTOR Benefits® Program, visit REALTOR.org/RealtorBenefits.

*Cards expire one year from the purchase date, subject to applicable law. Participating merchants are not sponsors of this program and are subject to change.

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Susanne Dwyer

Susanne Dwyer

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