It’s a good time to be a real estate professional. Markets are shifting, and all signs point to that being a favorable thing for agents who are willing to adapt and leverage those changes for all they’re worth. While some agents focus on the hustle and hurry—and understandably so—others ensure that they keep a firm perspective on that “all-work-and-no-play” conundrum that can lead to burnout and unbalance.
I was recently at a conference for real estate education directors and educators, and I had many conversations about the fear so many agents have surrounding the coming changes and market disruptors. I get that change can be intimidating, but it can also be exciting. The difference is perspective and focus. When we look for the scary stuff, we’ll always find it, right? Guess what happens when we look for the good? We’ll find that, as well.
At the heart of the mission for my company is to help agents design lives and careers worth smiling about. To me, that’s serious business. When I can help a sales professional build a stronger bottom line by teaching them the listing skills they need to get off the commission roller coaster and out of the worry of never knowing where their next deal is coming from and put them on the path to having a steady stream of income and referrals, that’s when I’m living my purpose. When agents can come from a place of service, rather than sales, and create long-term relationships with the people in their sphere and farm—without working themselves into the ground and neglecting everything and everyone except work—they can live from their purpose, as well.
So, how do we help them do that? By focusing on that purpose. By ensuring they have rock-solid sales and listing skills. By helping them manage their time and life in such a way that they have more time for the things and people that matter. By teaching them that it’s not about grinding out calls waiting to “take” a listing. It’s about building bridges, providing service and being the resource people know they can trust consistently with character and integrity. Then those calls aren’t about taking, but rather, they’re about giving and providing service. When that happens, the listings take care of themselves.
And when the listings are plentiful, taking time off in the summer (or any time) is a little less scary, because you know that fellow agents can get those homes sold for you in your absence. Steer clear of that all-work-and-no-play path. That’s not why any of us were put on this earth. I encourage you to get crystal-clear in your focus and put systems in place that will allow you to find balance and have time for all the things that make you smile. We’re here to help.
Darryl Davis has spoken to, trained and coached more than 100,000 real estate professionals around the globe. He is a best-selling author for McGraw-Hill Publishing, and his book, “How to Become a Power Agent in Real Estate” tops Amazon’s charts for most sold book to real estate agents. He is the founder of the Next Level™ real estate training system The Power Program®, which has proven to help agents double their production over their previous year. Davis earned the Certified Speaking Professional (CSP) designation, held by less than 2 percent of all speakers worldwide. To learn more, visit www.ThePowerProgram.com.
