RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How Generational Trends Have Changed in Social Media

Home Colibri
By Jordan Grice
March 29, 2021
Reading Time: 2 mins read

Online networking concept. African American man using social media on smartphone, design with LIKE icons

There was a time when social media was more of choice than a necessity in real estate. Now, it’s crystal clear that it’s critical to sourcing leads, engaging clients and building or maintaining your brand.

From Facebook and LinkedIn to YouTube and Instagram, the list of social media platforms continues to grow. Agents across different generations have embraced social media as another tool, but how they employ their digital platforms differs across the board.

Here is an idea of how real estate agents are using social media in their marketing strategies.

A quick note about Facebook: It’s hard to beat a classic, and Facebook certainly falls into that category as most generations have grown accustomed to using the platform to post about listings and other content.

Millennials and Generation Z (18 – 39 Years Old and Younger)

– According to the National Association of REALTORS®, agents 18 to 39 account for 17% of agents in 2020.

– People from Generation Z (10-23 years old) were born with social media and iPhones. They access Instagram, Snapchat and YouTube daily as they gravitate toward video content, according to Business Insider research.

– Facebook, YouTube and Instagram are the three most popular social media platforms for millennials (24-39 years old), according to the Pew Research Center.

Agents who are a millennial or Generation Z entered the market with an extensive understanding of tech and social media—-they grew up with it after all. Even as new apps like Instagram, TikTok and Snapchat have entered the mix, they’ve found ways to incorporate them into their marketing strategies. While agents from these generations post about listings and share educational information on their platforms, millennials also embraced social media as content creators, engaging with clients through video, live streaming and virtual tours of properties.

Generation X (40 – 55 Years Old)

– For Generation X, Facebook is the app of choice both as users and for marketing. The group reportedly uses social media more habitually than millennials, although in a different capacity.

Gen X agents use their Facebook profiles—-business profiles, usually—-to promote their listings, posting pictures with informative captions.  They also share content they find online, including tips, data and other information that can help their following. 

Baby Boomers and Beyond (56 – 74 Years Old)

– Facebook and YouTube continue to be the platforms of choice that baby boomers have gravitated toward, while Instagram, Pinterest and LinkedIn have also piqued their interest based on Statista reports.

Much like the clientele in the same generation, baby boomer agents have gravitated toward Facebook as a platform of choice when it comes to marketing to clients. Agents in this generation have embraced the use of social media as a means to post about their listings and closings while also sharing content (articles, data, etc.) that they find helpful or interesting to their followers and users. 

Jordan Grice is RISMedia’s associate content editor. Email him your real estate news ideas at jgrice@rismedia.com.

ShareTweetShare

Jordan Grice

Jordan Grice is a senior editor for RISMedia.

Related Posts

7 Popular Tools to Run Your Real Estate Business on the Cloud
Agents

7 Popular Tools to Run Your Real Estate Business on the Cloud

April 25, 2022
Colibri

Strategies for Reducing Stress During a Busy Work Week

March 29, 2021
Colibri

Top Real Estate Coaches Weigh In: Tackling the 2021 Spring Buying Season

March 29, 2021
Preserving Company Culture in a Changed Landscape
Colibri

Is Culture a Part of your Business Model?

March 29, 2021
Existing-Home Sales: Hello, 2015…
Colibri

After Two Months of Gains, Existing-Home Sales Decline in February

March 29, 2021
Colibri

April Showers and Leaks: The Most Common Springtime Plumbing Issues

March 29, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

4 Ways to Leverage Augmented Reality to Improve the Homebuying Experience

From improving the showing experience to helping clients visualize what their new home could look like, here are a few ways that augmented reality could help you improve your client's search for their perfect home. Read more.

Business Tip of the Day provided by

Recent Posts

  • Easy Ways to Incorporate Fitness into Your Busy Routine
  • 5 Home Hazards to Avoid in Winter
  • 6 Ways to Save Money on Your Monthly Bills

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X