Chief Marketing Officer
Coldwell Banker Real Estate LLC
‘Authentic Storytelling for Consistent Brand Success’ – How to Make an Impact Through Marketing
David Marine, chief marketing officer for Coldwell Banker and a self-described video troll, has over 20 years of marketing experience and loves to share his knowledge with real estate professionals through education. He is not only known as a master of marketing, but a creative storyteller who has elevated the legacy of the Coldwell Banker brand through content creation and award-winning advertising campaigns. In this week’s episode of RISMedia’s RealEdge Podcast, Marine shares how to measure your marketing efforts, make an impact through marketing and the right way to build a successful team and company.
On this week’s episode, you’ll learn:
0:58 The role and expectations of a chief marketing officer
3:17 What Marine brings to the Coldwell Banker marketing table
4:28 The story of the Coldwell Banker rebrand
6:58 How demographics change the perception of a brand
9:18 How COVID-19 shifted the Coldwell Banker marketing and rebranding plans
12:25 What is it that will make someone want to work with you?
15:35 A successful brand marketing strategy breakdown
17:30 The future of real estate and technology
19:24 The current marketing trends in today’s real estate space
21:30 The elements of storytelling for real estate agents
23:20 What’s next for Coldwell Banker?
25:35 The difference between a standard brand and a luxury brand
28:01 How to learn and grow from your marketing mistakes
30:18 Lessons from a chief marketing officer
About David Marine
As the chief marketing officer for Coldwell Banker, David Marine does more than just market the longest running real estate brand in the industry. With over 20 years of digital, content and social marketing experience, he’s obsessed with telling the story of the brand in ways that can’t be ignored. Marine started his career with Coldwell Banker in 2002 and has since held almost every role imaginable within the marketing group. In addition to developing the highest rated ad ever in the real estate category and leading the first rebrand for Coldwell Banker in nearly half a century, Marine is most known for his affinity of storytelling and leading a team of diverse, thought-provoking marketers to reshape a brand that has existed for 114 years. Marine has been the force behind the first real estate video centric YouTube channel, the adoption of data-driven and AI-backed proprietary app called CBx and transforming the brand’s marketing into a content and social machine. Marine is also a loving husband and father of four boys.
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