RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Upcoming Events
  • Podcasts
  • Event Coverage
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

‘Authentic Storytelling for Consistent Success’ – How to Make an Impact and Measure Your Marketing

in Podcast
Share on FacebookShare on Twitter
  • Episodes
  • Subscribe to Podcast
  • About
  • Contact
Menu
  • Episodes
  • Subscribe to Podcast
  • About
  • Contact



Episode 24
David Marine
Chief Marketing Officer
Coldwell Banker Real Estate LLC
‘Authentic Storytelling for Consistent Brand Success’ – How to Make an Impact Through Marketing

 

Overview

David Marine, chief marketing officer for Coldwell Banker and a self-described video troll, has over 20 years of marketing experience and loves to share his knowledge with real estate professionals through education. He is not only known as a master of marketing, but a creative storyteller who has elevated the legacy of the Coldwell Banker brand through content creation and award-winning advertising campaigns. In this week’s episode of RISMedia’s RealEdge Podcast, Marine shares how to measure your marketing efforts, make an impact through marketing and the right way to build a successful team and company.

 

On this week’s episode, you’ll learn:

0:58 The role and expectations of a chief marketing officer
3:17 What Marine brings to the Coldwell Banker marketing table
4:28 The story of the Coldwell Banker rebrand
6:58 How demographics change the perception of a brand
9:18 How COVID-19 shifted the Coldwell Banker marketing and rebranding plans 
12:25 What is it that will make someone want to work with you? 
15:35 A successful brand marketing strategy breakdown
17:30 The future of real estate and technology
19:24 The current marketing trends in today’s real estate space
21:30 The elements of storytelling for real estate agents
23:20 What’s next for Coldwell Banker?
25:35 The difference between a standard brand and a luxury brand
28:01 How to learn and grow from your marketing mistakes
30:18 Lessons from a chief marketing officer

About David Marine

As the chief marketing officer for Coldwell Banker, David Marine does more than just market the longest running real estate brand in the industry. With over 20 years of digital, content and social marketing experience, he’s obsessed with telling the story of the brand in ways that can’t be ignored. Marine started his career with Coldwell Banker in 2002 and has since held almost every role imaginable within the marketing group. In addition to developing the highest rated ad ever in the real estate category and leading the first rebrand for Coldwell Banker in nearly half a century, Marine is most known for his affinity of storytelling and leading a team of diverse, thought-provoking marketers to reshape a brand that has existed for 114 years. Marine has been the force behind the first real estate video centric YouTube channel, the adoption of data-driven and AI-backed proprietary app called CBx and transforming the brand’s marketing into a content and social machine. Marine is also a loving husband and father of four boys.

Links and Resources

  • RISMedia
  • RISMedia’s ACESocial 
  • Coldwell Banker
  • David Marine – Coldwell Banker
  • David Marine – 2021 Newsmaker
  • Coldwell Banker YouTube Channel
Tags: Brand ConsistencyColdwell BankerDavid MarineMarketing StrategyPodcastPodcast TipsReal Estate Branding TipsReal Estate Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Break a Leg: How Acting Techniques Can Enhance Your Pitch

Authenticity, emotion and empathy are all a big part of a successful client presentation, and actors have the answers. Read more.

Business Tip of the Day provided by

Recent Posts

  • Creative Marketing Ideas to Move Your Listings Faster
  • The July Issue of Real Estate Magazine Is Now Live
  • First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.